Avatar photo

Oura Team

Oura was founded in Finland in 2013 with a singular focus: to improve the way we live our lives. United by a shared mission to empower people to own their potential, the Oura Team is made up of scientists, engineers, data analysts, researchers, health writers, and more. We are here to help you navigate the vulnerability of health through personal guidance, and we all are unwavering in our commitment to accuracy, validation, and design.

The Challenges of Measuring Heart Rate

Measuring your heart rate is not as easy as you'd think. Oura uses photoplethysmography (PPG) technology in a ring. Effective and accurate.

Man wearing Oura Ring in brushed silver

What is Readiness?

Readiness is Oura’s proprietary score from 0-100, designed to help you figure out what works for your body.

Oura Horizon Pack Shot

Celebrating a Year of Milestones at Oura ✨

In 2023, Oura reached a milestone of 600+ partnerships and integrations, while continuing to gain momentum with growth, innovative product releases, HSA/FSA coverage, and a new medical advisory board.

1 6 7 8 21