Starting today, Amazon shoppers in the U.S. can discover and shop ŌURA’s selection of innovative and stylish smart accessories. Customers can browse both Oura Ring Horizon and Oura Ring Heritage in the ŌURA Amazon brand store.

To better inform purchasing decisions and ensure a perfect fit, Amazon will offer the Oura Ring Sizing Kit, enabling customers to shop Oura products with confidence. Fast, free shipping, a benefit of Prime membership, ensures prompt delivery of Oura products to shoppers.

“Amazon has a diverse and engaged audience across fashion, fitness, and technology and we know many Oura Members are already shopping there,” said Doug Sweeny, chief marketing officer at Oura. “We’re excited to share our brand’s story and engage with Amazon customers in compelling new ways, making it even easier for customers to experience the life-changing benefits of Oura Ring.” 

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About ŌURA:

ŌURA is the company behind Oura Ring — the smart ring that delivers personalized health data, insights, and daily guidance. With sleep as its foundation, Oura Membership fosters healthy habits to make wellness and recovery a mindful, daily practice. Validated against medical gold standards and driven by continuous monitoring of individual biometrics, the lightweight and comfortable Oura Ring is one of the most accurate wearables available. For organizations, Oura For Business connects individual well-being with collective outcomes by making performance measurable, actionable, and attainable. Founded in Finland with offices in Oulu, Helsinki, San Francisco, and San Diego, ŌURA has raised more than $350 million and is valued at $2.55 billion. For more information, please visit

The Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions/illnesses.