Beginning today, Oura Ring, the world’s most trusted and accurate smart ring, is available at select Target stores and on This announcement comes on the heels of the company’s expansion in Best Buy in the past year, as well as their recent launch on Amazon.

“Target excels at bringing design-forward, innovative brands to their customers,” said Doug Sweeny, chief marketing officer. “We’re excited to be working with a like-minded brand to make Oura Ring accessible to more people, including women, who are often overlooked when it comes to health products and services. Together, we can help improve the lives of our shared customers through personalized health insights across Sleep, Activity, Stress & Resilience, Women’s Health, and more.”

Oura, a leader in women’s health, has continued their investment in reproductive health—and as a companion to support women at every stage of their lives through research, education, and strategic retail expansion.

Customers who shop in store can determine their Oura Ring size using the unique in-store sizing experience and allowing customers to immediately purchase their personalized health companion. Sizing kits can also be purchased on Target shoppers who purchase a sizing kit will receive a $10 gift card to be used on any future purchase, at Target or, including an Oura Ring.

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