About Us
Oura was founded in Finland with a singular focus:
to improve the way we live our lives.
to improve the way we live our lives.
We are living in a world where healthcare is sick care. People are feeling worse, not better.
At Oura, we know that you are the source of your truth. Health starts from understanding you. And great health starts with good sleep.
So, we started a movement. Everyone is seeking a better quality of life. We are here to inspire people to be more aware of their mind and body, to take action, and feel fully alive.
Ultimately, we want everyone to realize health as a daily practice. We are creating a future where people have the understanding and tools to practice their health through continuous access to accurate information and personalized guidance wrapped around their finger.
That's why we exist to empower every person to own their inner potential. Our promise is that we will always meet every person, where they are—as they are—to help guide them on their journey to discovering what’s within.
A better well-being for a life well lived.
Our Values




