About Us

Oura was founded in Finland with a singular focus:
to improve the way we live our lives.

We are here to help you navigate the vulnerability of health through personal guidance, and are unwavering in our commitment to accuracy, validation, and design.

We are living in a world where healthcare is sick care. People are feeling worse, not better.

At Oura, we know that you are the source of your truth. Health starts from understanding you. And great health starts with good sleep.

So, we started a movement. Everyone is seeking a better quality of life. We are here to inspire people to be more aware of their mind and body, to take action, and feel fully alive.

Ultimately, we want everyone to realize health as a daily practice. We are creating a future where people have the understanding and tools to practice their health through continuous access to accurate information and personalized guidance wrapped around their finger.

That's why we exist to empower every person to own their inner potential. Our promise is that we will always meet every person, where they are—as they are—to help guide them on their journey to discovering what’s within.

A better well-being for a life well lived.

Our Values

Not Me, We: Ubuntu

We are one team. We embrace the diversity of our locations, perspectives, and experiences to succeed as one company. We each have a significant role to play, but we don’t win in silos. We learn from and support each other to be our collective best. We commit to this united mindset and inspire others to do the same. We know in order to succeed, we must do it together.

We Aim Higher

Good enough isn’t good enough—we want to be the best. We are bravely curious and optimistic about our ideas for the future, and exploration is in our DNA. We act with courage, challenge the status quo, take risks, and discover new. We execute with excellence.

We Are Human First

Humanity is present in all that we do—connecting with kindness and empathy. We build products and culture that celebrate and support uniqueness, inclusivity, and diversity, where everyone belongs. We meet people where they are, as they are, and prioritize accessibility.

We Are Solution-Focused

We solve problems and confront obstacles head on. For each problem we raise, we bring three ideas for how to solve it. We are honest even when it's uncomfortable. And when we disagree, we still commit.

We Earn Trust

If we say we’ll do something, we do it. We show up with integrity so our community and teammates know they can rely on our products, information, and perspective. We prioritize privacy and have a strong moral compass. We do the right thing, even when no one is looking.