Our mission is to make health a daily practice.
Our journey began in Finland, and today, Oura is a part of the health journey for millions of users in the US and around the world. Optimism is in our DNA - we see the opportunity for everyone to live a balanced life. Oura is a product of meticulous craftsmanship, combining thoughtful design and advanced technology to fit seamlessly into your life.
10 years ago, we created a tool that seamlessly fits into your lifestyle, allowing you to conveniently make your health your priority. Oura gives you unlimited access to accurate data and information about your body, so that you can make more informed decisions, and lead a better, healthier life. Our promise is that we will always meet you where you are– as you are– to help guide you on your journey to discovering what’s within.
The Oura Difference
Strict Data Protection
We are GDPR compliant and adhere to Europe's strictest data privacy laws. Data is de-identified and protected.
Medical Advisory Board
Partnered with experts across the field to conduct research and advise in development of features.
Learn MoreOur Values
Not Me, We: Ubuntu
At Oura, we are one team. We each have a significant role to play–but we don’t win in silos. We know in order to succeed, we must do it together. We embrace the diversity of our locations, perspectives, and experiences to succeed as one company.
We Are Human First
Humanity is present in all that we do. We are passionate about building products that celebrate and support uniqueness, inclusivity, and diversity. We meet people where they are, as they are, and prioritize accessibility, by connecting with kindness and empathy.
Trust Matters
If we say we’ll do something, we do it. We always show up with integrity, and we prioritize privacy– because it doesn’t just matter to us, but to you, as well. We do the right thing, even when no one is looking. It is vital to us that our community and teammates know that they can rely on our products, information, and perspective.
We Aim Higher
Good enough isn’t good enough—we want to be the best. We are bravely curious and optimistic about our ideas for the future, and exploration is in our DNA. We act with courage, challenge the status quo, take risks, and discover new. We execute with excellence.
We Find Solutions
We confront obstacles head-on. Even if we disagree, we share one common goal: solving the problem, together.