Why Oura

A first-of-its-kindsmart ring

Oura Ring is the first wearable designed to paint a truly holistic picture of your health. Born in Finland, our superior craftsmanship and human-centered philosophy give way to a wellness product loved by millions.

88% of Oura Members see their health improve¹

Rooted in wellness,not burnout.

As Oura evolves, we remain rooted in Nordic wellness principles — that a healthy life is not one of extremes but one of balance. In a time of more stress and more hustle, Oura helps you tune in to what matters to create lifelong, sustainable wellbeing.

10+ years of experience and research

20+ PhDs

working across an in-house interdisciplinary science team.

3 Generations

with each one smarter, lighter, and more durable than the last.

1M+ Members

trust Oura to translate their body's messages into valuable, actionable insights.

Data so accurate it’s personal

The finger provides the most accurate reading of your heart rate, blood oxygen levels, temperature, and more.

99%

Heart Rate Accuracy

r² compared to ECG2²

98%

Heart Rate Variability Accuracy

r² compared to ECG2²

92%

Body Temperature Accuracy

r² compared to lab standard³

79%

Sleep Tracking Accuracy

Compared to clinical polysomnography at 83%⁴

99%

Heart Rate Accuracy

r² compared to ECG2²

98%

Heart Rate Variability Accuracy

r² compared to ECG2²

92%

Body Temperature Accuracy

r² compared to lab standard³

79%

Sleep Tracking Accuracy

Compared to clinical polysomnography at 83%⁴

Design is inour DNA

Oura is rooted in Finnish design philosophy — uniquely designed to pair with your mind and body. Each Oura Ring is made from aerospace-grade titanium, one of the strongest materials on earth. Years of testing guarantee they're comfortable for everyone, crafted to perfection, and long-lasting.

Close up of Horizon Stealth Oura Ring finish

Horizon Stealth Oura Ring showcased atop carbon base

The more you wear it, the more personalizedyour insights become

No two days with Oura look the same. As you evolve, so does your membership — translating your data and lifestyle habits into deeply personal insights that power your lifelong health journey.