At Oura, we’re committed to pushing the boundaries of what’s possible in personalized health. Over the past two years, we’ve launched a number of new products, features, and updates, including: 

And this is only the beginning. 

The Oura Membership isn’t just evolving; it’s accelerating. And all these improvements are engineered to make your Oura experience more insightful, intuitive, and uniquely tailored to your life.

Importantly, each new capability is more than just a standalone feature. Together, they unlock powerful, deep connections between your data and your overall health. After all, your health is dynamic, and Oura learns with you, adapting to your unique physiological landscape over time. 

Plus, the value of Oura Membership isn’t static; it amplifies as you continue to use it. As we release cutting-edge features and refine existing ones, you’ll gain an even more robust toolkit to understand and proactively shape your health with clarity and confidence—now and in the future.

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The Power of Prevention: Why Membership Matters

An Oura Membership isn’t merely an “add-on”—it is the Oura experience. For just $5.99/month (roughly $0.20/day), you get a vital daily connection to your health, powered by your ring, an intuitive app, advanced sensors, personalized insights, scientific content, and continuous innovation.

Consider this: $5.99 is on par with the cost of a gallon of gas, your favorite oat milk latte, or a prescription co-pay. When it comes to your well-being, an ounce of prevention is truly worth a pound of cure.

As we continue our rapid growth, Oura is evolving beyond daily health tracking to place a greater emphasis on prevention and long-term wellness—empowering you not just to feel better today, but to truly age well over time.

While sleep is a key metric for health, it’s not the only insight that matters. Now, you can track your cardiovascular and metabolic health, integrate with tools like glucose biosensors, and understand how your daily habits impact long-term outcomes. These insights empower you to be proactive, not reactive, measuring what truly matters to optimize your healthspan.

Oura In Action: Real-Life Impact

Oura provides an unparalleled lens into your health, serving various roles that change according to what you need on a daily basis. Oura can act as: 

Your key to better sleep. Members consistently report experimenting with various methods to optimize their sleep, leveraging our highly accurate Sleep Staging algorithm (which matches performance with gold-standard sleep lab tests), Trends views, and more. As sleep duration and quality improve, mood and energy often skyrocket.

A radar for your well-being. Imagine this: Oura’s Symptom Radar feature alerts you to subtle signs of strain in your body—your temperature has climbed, your heart rate variability (HRV) has dipped, and while you might not feel overt symptoms, Oura has detected deviations from your baseline. This prompted you to activate Rest Mode, reminding you to prioritize rest and recovery before the issues escalate.

Your personal health coach. The data tells one part of the story. To draw connections and inspire action, you can always dive in deeper with Oura Advisor, which acts as your on-demand, data-driven companion—one that not only explains your metrics but also helps you make meaningful changes based on them. Plus, our enhanced Tags feature allows you to monitor progress, and with Discoveries, you can see direct correlations between specific tags and your biometrics, revealing powerful insights into your habits.

Your partner in reproductive health. Oura’s Cycle Insights platform delivers comprehensive cycle stats and a detailed Cycle Insights report, co-created with leading OBGYNs. Plus, the Fertile Window feature estimates peak fertility dates, conception chances, predicted ovulation day, and detected ovulation. For those on the path to becoming a parent, Pregnancy Insights is there to support each stage of pregnancy, explaining potential changes in your data. 

Your activity accountability buddy. Your personalized Activity Score takes into account all of your daily movement, showing how you’ve been balancing activity, inactivity, and rest, while inactivity alerts provide that crucial nudge when you’ve been sedentary for a period of time. Plus, Automatic Activity Detection now recognizes over 40 activities with 89% accuracy, providing average heart rate and heart rate zone data for each session. 

A lifelong health companion. At Oura, it’s not just about living longer—it’s about living healthier. Through long-term health insights such as Cardiovascular Age, Resilience, Sleep Regularity, and more, you’ll understand how your health is improving over time and where to focus your efforts to ensure you’re on track for a long and healthy life. 

Real People, Real Changes: How Members Have Benefitted From Oura  

We’ve had the privilege of hearing countless transformative stories from Oura members around the world. To name just a few: 

  • A 65-year-old who noticed that his resting heart rate skyrocketed from 45 bpm to 130 bpm, was diagnosed with A-fib, and underwent a life-saving procedure 
  • A member who detected her pregnancy Oura days before a traditional test confirmed it, thanks to her temperature trends 
  • A 23-year-old chef diagnosed with who monitored his improvement during recovery using Oura metrics such as blood oxygen levels, heart rate, and temperature trends 
  • A new father and CEO who lost 75 pounds and improved health markers such as HRV and resting heart rate along the way 
  • A 35-year-old who overcame Ramsay Hunt syndrome—triggered by sleep deprivation and stress—by using Oura to establish consistent sleep routines, monitor stress peaks, and prioritize recovery 
  • A precision medicine practitioner who encourages her patients to monitor their sleep and use Oura Tags to identify issues with sleep and improve their recovery 
  • A 26-year Army veteran who calls Oura his “battle buddy,” using it to stay in tune with his body’s signals and catch signs of illness before it starts 
  • A woman in her fifties who realized, with the help of her doctor, that some of her symptoms were related to menopause and tracked improvements from hormonal therapy with Oura 

These are just touching the surface. Many more members share how Oura has empowered them to reduce alcohol consumption, move more, sleep better, and forge lasting healthier habits.

Read more stories from the Oura community and share yours here.

Where We Invest: Fueling Your Health Journey

Our commitment is unwavering: to continuously elevate the Oura experience. This means actively listening to your feedback, relentlessly advancing our technology, and staying at the forefront of scientific discovery. From smarter sensors to an even more intelligent app, we are investing wholeheartedly in the future of personalized health.

We are confident you will experience the profound value of Oura Membership. Here’s a glimpse into where our focus and resources are channeled.

Pioneering Scientific Research

We invest millions annually into rigorous scientific research, such as Project RESET study to learn more about cardiovascular disease prevention using AI-powered wearable insights; a first-of-its-kind coalition study to help prevent opioid relapse; the University of South Carolina study to learn about sleep in high-pressure environments; the Scripps pregnancy study, and many more. This research not only fuels new capabilities but also rigorously validates the accuracy of our algorithms, like the precision of our Workout Heart Rate feature across all skin types.

Relentless Product Development

Hundreds of “Ouranians” are dedicated to developing, launching, and maintaining features. From Oura Ring Gen3 to Oura Ring 4 and beyond, we are continuously enhancing the ring’s capabilities through new hardware, software updates, and the seamless integration of AI. We deeply value member involvement, offering programs like Oura Labs to integrate your feedback directly into our development process.

Exceptional Member Support

We’ve completely revolutionized how members access assistance—making it faster, simpler, and more accessible than ever. Our upgraded Help Center now features comprehensive guides, troubleshooting tips, and real-time system updates. For immediate assistance, our 24/7 chatbot, Finn, is always available to answer questions or guide you in the right direction. Support is now seamlessly integrated into your Oura experience.

Robust Cloud Operations

Every day, we invest in the secure infrastructure, storage, and machine learning that power your experience. Our cloud systems process millions of data points to deliver real-time insights while safeguarding your personal data through robust OAuth 2.0 authentication. Our public API allows trusted partners and developers to securely access Oura data (with your consent), integrating your health insights into the tools and platforms you already use.

Our vision for shaping the future of wellness is just beginning. Become an Oura member today to start experiencing the Oura difference for yourself.  

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