Oura and wellness tech leader Therabody are paving the way for integrated solutions in the wellness space to optimize sleep and recovery. The two brands will provide Oura members and Therabody users with a smart way to recover by combining effective restorative therapies with biometric data.
The Oura Ring is now the first third-party product available for purchase in Therabody’s more than 20 retail and Reset locations across the U.S. Shoppers will be able to try on, size, and order all Oura Ring Gen3 designs and finishes in person, and learn from Therabody store representatives about the synergy between the two brands to optimize sleep and recovery.
Also for the first time, Therabody is licensing its proprietary TheraMind sound therapy content to Oura, including eight new breathwork, sleep, and meditation tracks. Oura members will be able to see the immediate effects that TheraMind content has on heart rate, heart rate variability, and skin temperature trends through post-meditation biometric data summaries in the Explore tab in the Oura App.
Drawing on research demonstrating the positive effects of a Theragun routine on sleep, Therabody and Oura have also developed an Oura sleep routine in the Therabody app that will guide the user through a series of Theragun steps to relax them for better sleep. In addition, the new product integration will allow Oura members to tag ‘Theragun’ in the Oura App to understand the impact of a specific restorative activity through trends in their data over time, and potentially increase Readiness and Sleep scores.
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Bringing Well-Being into Consumers’ Hands
Market research from McKinsey & Company reports that “50% of US consumers now report wellness as a top priority in their day-to-day lives, a significant rise from 2020,” and that 37% of those surveyed “expressed a desire for additional products and services in both the sleep and mindfulness segments.”
Both companies aim to empower consumers to take wellness into their own hands. With its advanced sensors, the Oura Ring packs state-of-the-art heart rate, heart rate variability (HRV), personalized temperature trends, activity, and sleep monitoring technology into a convenient, fashionable ring with impressively long battery life. By understanding the impact of Therabody’s therapies through the biometric data provided by Oura, Oura members and Therabody users can experiment with and enhance their sleep and recovery routines.
“Sleep is foundational to improving your mental and physical health, but it’s an area of many people’s lives that they often don’t have much visibility into,” says Tom Hale, Chief Executive Officer at Oura. “That’s why at Oura, we aim to provide continuous data for our members to understand how their daily habits impact their sleep and recovery. Through our collaboration with Therabody, we’re advancing innovative wellness solutions with actionable insights.”
“The future of wellness is connected,” notes Therabody Founder and Chief Wellness Officer, Dr. Jason Wersland. He goes on to say, “Oura biometrics and Therabody devices and content now work together to enhance your recovery routine and support your sleep quality.”
The partnership with Oura comes on the heels of Therabody’s fundraise and new product innovations announcement last month. “Our vision has been to provide consumers with innovative products to help them live a healthier lifestyle,” says Benjamin Nazarian, Chief Executive Officer of Therabody. “We are evolving our stores to go beyond Therabody’s category-creating products to provide consumers with complementary, best-in-class products from leading brands to provide a more holistic solution to consumers. Oura is the first device we’re doing that with and look to expand our offering over the next year.”