We’re happy to share that the Oura ring received the 2018 Red Dot Award for Product Design.
The Red Dot award has become established internationally as one of the most sought-after seals of quality for good design. An elite panel of judges uses the following criteria to celebrate exceptionally designed products:
“Success in the competition is proof of the good design quality of the products and once again shows that companies are on the right path. When I speak about good design, I am referring to more than just an attractive product. All of the products are characterized by outstanding functionality. This demonstrates that the designers have understood their clients and their needs,” says Professor Dr. Peter Zec, founder and CEO of the Red Dot Award.
The Oura design team set out to create original, contemporary ring designs that could house Oura’s wellness technology and were durable enough to cope with the demands placed on people’s hands and fingers by days – and years – of constant use.
“We set the bar very high when it came to designing the new range of rings,” says Kari Kivelä, CTO, Co-Founder and Head of Design at Oura. “The project started with numerous different design concepts, and through a process of continual refinement, we finally settled on 3 unique ring designs.“
“All eight sizes from each of the new Oura rings were designed individually, as we wanted to make sure every ring was functional – both as a piece of jewelry and technology – while still being comfortable to wear and beautiful to look at. The new Oura rings are the result of hundreds of iterative steps measured in tenths of a millimeter towards a collection of rings you want to cherish and own,” says Kivelä.
The Oura Ring allows everyone to find a ring design that fits their style.
“We designers have to come up with a form that is meaningful to people. That’s why it is crucial to understand all the nuances and different use cases, because all the decisions we make during the design process will be seen and felt in the end result”, says Mikko Latomäki, Industrial Designer at Oura.
To read more about Oura’s capabilities and features, check out this article.