In a groundbreaking collaboration, Madison Square Garden Sports Corp. (NYSE: MSGS) proudly announces ŌURA, the innovators behind the cutting-edge Oura Ring, as the Official Partner of the New York Knicks. This exciting venture will see ŌURA seamlessly integrated across Knicks’ digital assets and during games at the iconic Madison Square Garden, presenting a unique blend of brand exposure and engaging activations.

David Hopkinson, President and COO of MSG Sports, expressed enthusiasm about the collaboration, stating, “We loved the idea of teaming up with ŌURA to bring some behind-the-scenes storytelling to life. It’s an exciting partnership, and we look forward to growing our relationship with this terrific, innovative brand.”

As the presenting partner, ŌURA will feature in two original content series running across Knicks digital channels, including sharing Knicks Guard, Jalen Brunson’s personal ŌURA story.

Knicks Guard, Jalen Brunson will share his personal ŌURA story.

Jalen Brunson, thrilled about the collaboration, said, “I’m excited to work with the team at ŌURA to create and share content with the ŌURA community – specifically Knicks fans. I’ve been an ŌURA member for a while, and I’m looking forward to sharing the great story of my health journey with the brand. My Oura Ring helps me recover when I need it most on or off the court and also fits in with my personal style.”

Additionally, the ŌURA brand will enjoy significant promotion inside and around Madison Square Garden, including courtside LED signage during Knicks home games and across the digital boards outside the Garden, exposing the brand to millions of passersby every day.

Doug Sweeny, CMO at ŌURA, shared insights into the partnership: “Madison Square Garden and the Knicks are iconic brands, and we’re thrilled to be working with them this season. With this partnership and the content we’re creating, we’ll be able to show the impact of managing your health with ŌURA to a new community of potential members.”

We’re proud to share that in 2023, ŌURA made significant strides with consumer, business, and partnership announcements, including the first-ever retail partner launch, the creation of the bespoke Rest and Recovery Kit, a suite of new Stress features, and a new colorway in Brushed Titanium.

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