Today, we are excited to announce our expansion to the Canadian retail market in continued partnership with Best Buy. In April 2023, we launched in Best Buy in the United States, marking our first large-scale retail endeavor in the United States. Now, Oura Ring will be shoppable in 124 Best Buy stores for Canadian consumers — a big step forward in bringing the brand to more people worldwide.

Starting today and rolling out to select Best Buy locations across Canada, stores will carry an inventory of top-selling Oura Ring colors and styles, including Heritage Black, Horizon Silver, Horizon Stealth, and Horizon Gold. Best Buy will also carry our newest Horizon colorway, Brushed Titanium, which launched on October 10. All sizes and styles are available on 

Similar to that of its U.S. counterparts, the in-store experience in Canada offers in-person sizing that allows customers to select their best fit before purchase, on-site inventory for purchase and in-store pick-up options, and a dynamic in-store presence that will bring the brand and product to life through visual displays that showcase the features of Oura Ring and the value of ŌURA Membership. Twenty-five select locations will feature a “shop-in-shop” experience that includes educational videos, interactive experiences, and the ability to see and touch a variety of Oura Ring styles and colors.  

“Best Buy has been an incredible partner to us and we’re excited to extend this collaboration internationally,” said Doug Sweeny, CMO, ŌURA. “Our mission is to make health accessible and showcase the ability of ŌURA’s technology to improve people’s daily lives. We’re proud to bring Oura Ring to customers in Canada and are looking forward to broadening our retail presence to more international markets in the future.” 

For more information on store locations that carry Oura Ring and to shop, visit