Oura is working with John Hancock, bringing together two leading companies who share a core purpose of improving health and unlocking long-term outcomes that make a measurable and meaningful difference in people’s lives. This collaboration aims to introduce John Hancock life insurance customers to Oura Ring — the newest device to be compatible with the John Hancock Vitality Program, when combined with Oura Membership. Oura Ring offers the best of wearable tech, data, and metrics to inspire healthy change. By leveraging the strengths of John Hancock and Oura, customers can gain tools to live a more balanced life.

What is the John Hancock Vitality Program?

Offered on every John Hancock policy since 2018, John Hancock Vitality combines life insurance with a technology-enabled program providing education, support, incentives, and rewards, designed to help customers live longer, healthier, better lives. It covers a broad spectrum of activities including exercise, nutrition, sleep, preventative screenings, and mindfulness, and rewards policyholders with Vitality Points for the everyday steps they take to stay healthy. The more points a customer earns, the higher their Vitality Status, and the greater their potential for rewards. Program rewards vary but may include savings on the cost of the individual’s insurance and exclusive travel and retail discounts. 

How will Oura be used in the Vitality program?

Vitality customers who become Oura Members can use Oura Ring to earn Vitality Points for healthy sleep and mindfulness practices, such as meditation and breathing exercises, found in the Explore Tab within the Oura App*. Using Oura Ring and App, members can gain a strong understanding of the hours they sleep each night and the number of minutes they spend each day engaged in mindfulness. Using individual data and metrics to support foundational health is at the core of Oura’s mission to empower every person to own their inner potential. Of note, John Hancock will not receive any individual health data or metrics from Oura. 

ŌURA x John Hancock 

John Hancock believes that life insurers should care about helping customers live longer, healthier, better lives, and it is in a unique position to do so through its meaningful and engaging relationships with Vitality participants.

“In this post-COVID era, our customers are more focused than ever on their overall health and well-being, and they want personalized experiences that fit their lifestyle and goals,” said Lindsay Hanson, Vice President, Head of Behavioral Insurance, Global Strategy and Delivery, John Hancock. “The individualized information our customers can gain from Oura is a fantastic example of the kind of meaningful data we want to empower them with in order to make measurable improvements in their long-term health.”

Oura Membership, powered by Oura Ring and App, is designed to help members understand and improve their sleep, recovery, activity, and overall health. Oura Ring tracks valuable health metrics like resting heart rate, heart rate variability, skin temperature, and more, providing personalized insights and recommendations based on individual data and measures the body’s response to lifestyle choices. Oura Membership is required to earn Vitality Points. 

“At Oura, it’s our belief that people need and deserve personalized health information and solutions. No two people are the same, and it’s this understanding that makes Oura such an incredible tool; it provides information that is unique to each individual,” said Dorothy Kilroy, Chief Commercial Officer, Oura.  

The Future of Health & Wellness

Together, John Hancock and Oura are shaping the future of health and wellness by combining cutting-edge technology with behavioral science and incentives that inspire individuals to make positive changes in their lives. By empowering participants to take control of their health and well-being, the collaboration is not only improving Vitality customers’ lives, but also promoting a culture of health and wellness among customers. Together, John Hancock and Oura are on a mission to remove barriers to better health outcomes and ultimately transform the way participants think about and approach wellness.



*Currently not available through the John Hancock Vitality Program in Guam, Puerto Rico, New Mexico, North Dakota, New York, and Vermont.

Vitality is the provider of the John Hancock Vitality Program in connection with policies issued by John Hancock. John Hancock Vitality Program rewards and discounts are available only to the person insured under the eligible life insurance policy, may vary based on the type of insurance policy purchased and the state where the policy was issued, are subject to change and are not guaranteed to remain the same for the life of the policy. John Hancock insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. MLINY051023599-1