This post has been updated on November 8, 2024.
At Oura, we’re focused on empowering you with personalized, data-driven insights to help you make informed decisions about your daily health.
We are committed to protecting your data and privacy.
Oura will oppose requests from legal authorities to access your data for surveillance or prosecution purposes, and we will fight to keep your health data out of the wrong hands.
Oura prioritizes your privacy by never selling or renting your health data. Learn more in our Privacy Policy.
Our Commitment to Reproductive Health Privacy
Reproductive health is an incredibly important facet of one’s overall health. Reproductive health has often been overlooked in medicine, science, and technology, but it stands as a top priority for Oura.
Especially in light of the U.S. Supreme Court’s 2022 decision to overturn Roe v. Wade, we remain steadfast in our support of women everywhere. We are more motivated than ever to do more in support of reproductive health while protecting data privacy.
Reproductive health has and will continue to be a top priority and represents a category of significant investment at Oura.
As Neta Gotlieb, PhD, Women’s Health Senior Product Manager at Oura, says: “Know that there is a team at Oura working for women and people with cycles, who sees you, who hears you, and truly cares. We will continue to listen to your wishes and needs and develop tools to support you. We are stronger together, and we’re just getting started.”
Privacy at Oura
We aim to make our commitment to privacy clear and easy to understand. We want to assure you that Oura has technical and organizational safeguards to keep your data safe and secure. Where appropriate, these safeguards include measures such as anonymization or pseudonymization of personal data, strict access control, and the use of encryption to protect the data we process.
You can learn more in our privacy policy and terms of use. We will continue to ensure that your privacy is protected and that you have full visibility into how your data is collected and used. Read more about how Oura protects your data here.
“Our obligation is to protect our member’s data and privacy. As a company based in Finland, Oura is General Data Protection Regulation (GDPR) compliant. This means that we have technical and organizational safeguards to keep members’ data safe and secure under the heightened standards required by European privacy regulations,” says Tom Hale, CEO of Oura. “Furthermore, our team is currently reevaluating our privacy and security measures and working to strengthen them. Oura will oppose any request to provide legal authorities with access to user data for surveillance or prosecution purposes, and will notify users if we receive any such request, where possible.”