Oura is excited to announce a first-of-its-kind collaboration with Gucci — a celebration of your individuality and self discovery, from the inside out. Together, the special edition Gucci x Oura Ring and accompanying App deliver all of Oura’s research-grade technology, personalized guidance, and insights in a new ring design, exquisitely crafted with Gucci’s legendary style.
“Oura has always held a firm belief that wearables can be both innovative and stylish,” said Michael Chapp, Oura’s Chief Operations Officer. “As a health and wellness platform at our core, we recognize that what you wear also impacts how you feel. Oura’s ring form factor has consistently set us apart in biometric accuracy, comfort, and style, and with the Gucci x Oura Ring, we’ve brought fashion and function even closer together.”
The Gucci x Oura Ring further elevates Oura’s sleek, versatile design with a luxury fashion twist. The design details of the ring are unmistakably Gucci—including a subtle impression of the Italian fashion house’s instantly-recognizable interlocking G monogram and a delicate, braided trim in 18-karat gold.
The collaboration and accompanying campaign centers around the theme of a “journey of self-discovery,” reflecting how health itself is a personal journey, not a destination. The Gucci X Oura film, featured below, follows a protagonist through her fast-paced daily routine in a playful time-looped-day, transitioning from morning to night. From an easy wake-up call thanks to a good night’s sleep, to a quick workout and then a night out, the Oura App analyzes health data and delivers science-backed insights, empowering the protagonist to unlock her truest potential.
Discover tailor-made wellness with the Gucci x Oura Ring, which comes with an Oura membership included and packs all of Oura Gen3’s advanced features including heart rate monitoring, activity tracking, temperature, sleep analysis, and more.
The Gucci x Oura Ring is available online at Gucci.com and in select Gucci retail locations around the world.
Shop the Gucci x Oura Ring here.
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