ŌURA and SB C&S Corp. today announced that the Oura Ring Gen3 Horizon will be available at directly managed ‘SoftBank’ stores and the SoftBank SELECTION ONLINE SHOP starting December 8, 2022. This is the first Oura retail rollout in Asia in which the Oura Ring is available for purchase at a physical store.

Both companies are committed to providing products, opportunities, and environments for people’s lifestyle wellness. The Japanese population is among the most under-slept in the world. Lack of sleep can lead to a host of health-related issues. OURA’s mission is to help people increase their wellness on a daily basis. By partnering with SB C&S, and making its App available in Japanese, OURA is able to continue to bring its message of wellness to more people around the world.

The newest addition to the Oura lineup, the third-generation Horizon style, will be available at directly managed  ‘SoftBank’ stores and the SoftBank SELECTION ONLINE SHOP in five colors: Silver, Black, Stealth (matte black), Gold, and Rose Gold. Oura Membership gives access to innovative features that evolve daily and makes it possible to receive more personalized advice based on accumulated data. Oura and SB C&S have come together to offer a unique package, available only in Japan, that includes a 1-year Oura membership subscription with every ring purchased

Oura Ring is available starting December 8 at the directly managed SoftBank stores below:

  • SoftBank Ginza
  • SoftBank Omotesando
  • SoftBank Shibuya
  • SoftBank Roppongi
  • SoftBank Grand Front Osaka
  • SoftBank Nagoya
  • SoftBank Sendai Chris Road


*Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions/illnesses.    

About ŌURA

ŌURA is the company behind Oura Ring – the smart ring that delivers personalized health data, insights, and daily guidance. ŌURA believes health is a daily practice and, with personalized insights and guidance, you can control the course of your health to live a more balanced life. Oura Ring tracks all stages of sleep and recovery and accounts for daily activity to provide practical steps for long-term improvement. Founded in 2013, Oura Health is headquartered in Oulu, Finland, with offices in Helsinki, San Francisco, and San Diego. ŌURA has raised capital in the past from Lifeline Ventures, Forerunner Ventures, Temasek, The Chernin Group, JAZZ Venture Partners, and MSD Capital, among others. The total number of Oura Ring shipments has exceeded 1 million.

About SB C&S Corp.

We inherited the IT distribution business, which is where it all began for the SoftBank Group, and continue to swiftly generate new business models in response to changes in the market environment. For corporate clients, we provide product solutions by leveraging advanced technologies, including cloud computing and artificial intelligence, through the largest sales network in the country. For consumers, we harness our own planning and development capabilities to expand a product lineup that consists of everything from software and mobile accessories to IoT products and services. Please visit our website for more information.

ŌURA name and logo are registered trademarks or trademarks of Oura Health Oy in Japan and other countries.

SoftBank and the SoftBank name and logo are registered trademarks or trademarks of SoftBank Group Corp. in Japan and other countries.

All other company names and product/service names mentioned in this notice are registered trademarks or trademarks of their respective companies.