Sofia Strömmer, PhD, is a behavioral scientist at Oura. She is from Finland, but lived in the UK for 16 years before moving back to join Oura. She is a Chartered Psychologist and has a PhD in Psychology focusing on the motivational determinants of exercise behavior. Her area of expertise is in motivational aspects of health behavior change and how motivation for health behaviors arises and is maintained. Before joining Oura, Sofia worked as a researcher at the Medical Research Council at the University of Southampton.