Now available on Android and iOS, Oura Labs serves as an innovation hub where members, researchers, and the Oura team can collaborate to develop trailblazing new features that change the way we think about health.
At Oura, we’re committed to continuously advancing scientific and medical research, so we can make a difference in our members’ health and overall lives. Analyzing member feedback and aggregated data is an integral part of our science and product development, both for improving existing features and building new ones.
We're grateful to the members who have provided thoughtful feedback on our initial Oura Labs features, which we are already using to iterate and improve on those features.
Custom Women’s Health Model
Rolling out to members starting February 24, 2026.
The custom women’s health model is a specialized version of Oura Advisor, designed specifically to answer women’s health questions with more personalized guidance grounded in clinical research. It’s built for female physiology first, especially those using Cycle or Pregnancy Insights.
When you ask about topics related to women’s health, such as menstrual cycles, trying to conceive, pregnancy, or perimenopause, your question is automatically answered by our model. It can help you interpret your Oura data in context, recognize patterns across different reproductive phases, explore lifestyle adjustments through a women’s health lens, and feel more informed and confident before speaking with a trusted healthcare provider. All other questions continue to be answered by Oura Advisor.
The model was designed and vetted by Oura’s in-house clinical team to better reflect women’s unique physiology and lived health experiences. It has been trained on a verified selection of sources curated by board-certified OB/GYNs, including OB/GYN textbooks, peer-reviewed research, and professional guidelines for women’s health topics.
You’re in control of your data, and your conversations remain private and secure. The custom women’s health model is hosted on Oura-controlled infrastructure. We do not sell or share your conversations, and we do not use your chats to train public or third-party AI systems.
Learn more here.
Blood Pressure Profile Study
Oura’s new Blood Pressure Profile Study allows eligible members to participate in research that will help Oura develop a software feature that is intended to help them spot hidden hypertension risks today, and contribute to science that may protect millions tomorrow.
Learn more here.
How to Opt Into Oura Labs
You can access Oura Labs from the menu in the upper left-hand corner of the Home screen. There may be a few different features available for testing at any given time, and you can start testing any or all of them.
Why Join Oura Labs?
- Take new beta features for a spin. When you opt into Oura Labs, you’ll be able to test and learn about select new experimental features currently in the research and development phase. You’ll find new products to test throughout the year.
- Provide feedback as you test. We want to hear from you! Your comments and questions are relayed directly to our product and engineering teams. You may even see fast updates as our product team responds to and iterates on your feedback.
- Participate in focus groups and surveys. You may receive outreach from our team (via email or in-app) about opportunities to take part in beta feature testing, focus groups, data sharing, and other research opportunities.
- Be connected to cutting-edge research. Oura researchers and our partner organizations — from athletic teams to academic institutions to members of our Medical Advisory Board — work with Oura to accurately track biometrics in their research. Their findings directly inform our health product roadmap.