Caroline Kryder is ŌURA’s Science Communications Lead, helping teams across the company educate users on their health by breaking complex scientific concepts into “bite-sized” pieces. Before joining ŌURA, she helped clients build their own biometric research programs using eye-tracking, EEG, heart rate, facial coding, GSR, and implicit testing at Nielsen. Her work focused on exploring questions like “how do male and female superheroes inspire different emotions in different audiences?” Her passion is to empower people to understand their health and talk about science in their own words. Caroline has her BA from Carleton College and lives in San Francisco.