Oura Announces Agreement to Acquire Counsel Health, the AI-Native, Physician-Supervised Care Platform
Oura is acquiring Counsel Health, bringing physician-supervised care into the Oura App so you can go from health insights to real answers, often within minutes.
From Insights to Action: Build a Personalized Plan with Oura Advisor
Advisor plans turn your health goals into realistic steps that fit your life, with simple check-ins to show you what works.
Oura Ring 5 First Health Wearable Available at Ulta Beauty
Starting this month, Oura Ring 5 will be available online and in 1,000 Ulta Beauty stores, expanding access to personalized health insights through the nation’s largest specialty beauty retailer.
ŌURA Reaches Six Million Paid Members
The achievement marks a new milestone in Oura's mission to empower people to live healthier, longer.
Oura Partners with Leading Virtual Care Platform MD Live to Provide Personalized Support for People Using GLP-1 Medications, Complementing Clinical Care
Through a new partnership with MD Live by Evernorth, a leading U.S. virtual care platform, eligible members will be able to use Oura’s biometric insights and GLP-1 Insights feature to track their experiences and support conversations and informed decisions with MD Live clinicians as they navigate their GLP-1 experience.
Cardio Effort and Automatic VO2 Max: Providing More Context for All Your Oura Activities
Oura’s new activity features go beyond the basics to help you understand how all of your movement impacts your longitudinal health and fitness.
What to Know When Buying an Oura Ring
Here’s what to know about Oura Ring in 2026: cost, battery, warranty, and more about the world’s smallest smart ring.
Building the Handmade World of Oura’s Latest Brand Campaign
Go behind the scenes of Oura’s "Wear Your Best Life" campaign, featuring a miniature world built entirely by hand.
ŌURA Expands Health Radar and GLP-1 Insights to Over 30 Global Markets
Rolling out from October, Oura Members across Europe, Asia-Pacific, the Americas and the Middle East will be able to understand and act on a fuller picture of their health.














