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Oura Team

Oura was founded in Finland in 2013 with a singular focus: to improve the way we live our lives. United by a shared mission to empower people to own their potential, the Oura Team is made up of scientists, engineers, data analysts, researchers, health writers, and more. We are here to help you navigate the vulnerability of health through personal guidance, and we all are unwavering in our commitment to accuracy, validation, and design.
Oura Ring 5 Available in Ulta Beauty

Oura Ring 5 First Health Wearable Available at Ulta Beauty

Starting this month, Oura Ring 5 will be available online and in 1,000 Ulta Beauty stores, expanding access to personalized health insights through the nation’s largest specialty beauty retailer.

People holding hands wearing Oura Ring 5

ŌURA Reaches Six Million Paid Members

The achievement marks a new milestone in Oura's mission to empower people to live healthier, longer.

Doctor and patient talking at computer wearing Oura Ring

Oura Partners with Leading Virtual Care Platform MD Live to Provide Personalized Support for People Using GLP-1 Medications, Complementing Clinical Care

Through a new partnership with MD Live by Evernorth, a leading U.S. virtual care platform, eligible members will be able to use Oura’s biometric insights and GLP-1 Insights feature to track their experiences and support conversations and informed decisions with MD Live clinicians as they navigate their GLP-1 experience.

Oura Ring 5 | Silver

What to Know When Buying an Oura Ring

Here’s what to know about Oura Ring in 2026: cost, battery, warranty, and more about the world’s smallest smart ring.

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