With their health data in hand, many Oura Members have been alerted to changes in their biometrics, whether it’s Symptom Radar highlighting signs of strain or a sudden rise in resting heart rate or average body temperature.
Now, with a new connected-care experience within the Oura App, Oura Members can move more seamlessly from noticing a change in their biometrics to taking the next step with more confidence and more context.
In partnership with Counsel Health, Oura will surface the option to engage with Counsel’s medical AI and licensed physicians, directly within the Oura App. You can move from “something feels off” to getting clearer answers and easy access to high-quality treatment, all in one place.
Starting June 16, this experience will begin rolling out in Oura Labs to eligible Oura Members in 43 U.S. states.*
Moving from Health Insights to Action
Through this partnership with Counsel, Oura lays the initial foundation for a new era of connected care: an infrastructure that brings care pathways directly into the Oura App.
Counsel is an AI-native primary care company that combines medical AI with licensed physicians, creating a seamless bridge from personal health insights to real medical care. You can ask Counsel questions about your health, receive personalized medical advice, and even connect with licensed providers within minutes, all directly within the Oura App.
“At Oura, we believe the future of health guidance can’t stop at interpretation. For years, wearable technology has excelled at helping people understand their bodies. But understanding is only part of the story,” says Ricky Bloomfield, MD, Chief Medical Officer at Oura. “When a member is faced with a new symptom, an elevated signal, or a confusing result, they need a trustworthy path forward.”
With Counsel integrated into Oura, figuring out your next step becomes simpler. Instead of starting from scratch, you can begin with the context that Oura already has: your long-term trends, recent signals, individual questions, and the broader story of your health data over time.
The results? Less guesswork, fewer disconnected steps, and a more informed starting point for care.
A Doctor Who Knows Your Oura Data
To use Counsel within the Oura App, you’ll share relevant Oura data with Counsel’s physicians and medical AI. This includes biometric trends like sleep and activity patterns.
Counsel physicians can view your Oura data and health context within their clinical workflow, including biometric trends in sleep, cardiovascular, and reproductive health. That added visibility can help physicians triage faster, ask better questions, and make more informed decisions without needing to ask about your entire health history.
In other words, Oura helps replace a fragmented snapshot of your health with something closer to the full picture. “This is about more than surfacing health insights — it’s about helping members take the next step with confidence,» said Dr. Tanvi Jayaraman, Head of Clinical AI at Oura.
«Oura can now serve as a more convenient, trusted access point to personalized care, giving members access to connect with a board-certified physician directly from the Oura App. For Counsel clinicians, that same experience is strengthened by context: with member permission, they can see both point-in-time signals and the trends leading up to a visit, helping them deliver more precise care tailored to every member.”
Built With Trust in Mind
Oura’s long-term vision is to help members live better, longer by building a personal health operating system that is proactive, personalized, and continuous. This partnership with Counsel is intentionally grounded in what members need right now: a lower-friction way to get trustworthy medical guidance.
In this experience, care is delivered in two ways:
- Counsel’s medical AI can gather relevant context and answer initial questions.
- If you want or need a deeper level of clinical judgment or action taken, you can message directly with one of Counsel’s licensed physicians in the Oura App.
To help provide safe, evidence-based answers, Counsel’s medical AI gathers relevant context and can offer initial advice with a higher degree of clinical credibility, but it does not replace human clinical judgment.
This experience is not intended for emergency care or to address every aspect of someone’s care journey. It is designed to support everyday medical needs and make the first step — and the next step — easier.
Privacy Is At the Forefront
With your consent, your Oura data is shared with Counsel. This gives their medical AI—and any Counsel physician involved in your care—meaningful context about your health over time, rather than a single point-in-time snapshot.
Counsel is HIPAA-compliant and SOC 2 certified. Your data is encrypted and used by Counsel solely to support your care. Oura and Counsel will never sell your data.
If you direct Counsel to disclose your data to Oura, visit summaries from Counsel—including details like visit status, diagnoses, and treatment plans—can be integrated into Oura so that you have all of your important health data in one place.
How It Works
First, opt into Oura Labs to begin testing the Counsel integration.
Once enrolled, you’ll be able to chat with Counsel’s medical AI at any time by tapping Connect to Care from the plus button on the Today tab, or simply starting a conversation with Oura Advisor.
Based on your Oura data and trends, Oura may also proactively suggest connecting to medical AI for deeper guidance — for example, when you ask for medical advice from Advisor, or if you get a Symptom Radar alert.
Depending on the nature of your symptoms or concerns, you may decide to escalate your chat to a licensed Counsel physician.
When you connect with a Counsel physician, you’re getting medical advice and treatment from a board-certified doctor who already knows your story.
*Availability and Important Disclosures:
- The Counsel experience will begin rolling out in Oura Labs on June 16, 2026, to eligible Oura Members in 43 U.S. states.
- It is not currently available in Arkansas, District of Columbia, Kansas, Mississippi, Rhode Island, Washington, West Virginia, or Wisconsin.
- Medical AI chat is currently included in Oura Membership. Visits and treatment from Counsel physicians will be subject to extra costs for physician care.
- Participation is optional.
- Care is provided by Counsel’s licensed physicians, not by Oura. Counsel’s AI supports triage and does not replace clinical judgment.
- The experience is focused on everyday medical care needs and is not intended for emergency care.
- Oura Ring and Advisor are not medical devices and are not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.