Official Rules – Canada Residents

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CHALLENGE. YOU HAVE NOT YET WON. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. THIS CHALLENGE IS INTENDED FOR ENTRY IN CANADA ONLY AND WILL BE GOVERNED BY CANADIAN LAW. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND LOCATED IN CANADA AT THE TIME OF ENTRY. OPEN TO ELIGIBLE LEGAL RESIDENTS OF CANADA (EXCLUDING QUEBEC), 18 YEARS OF AGE OR OLDER WHO ENTER FROM WITHIN CANADA. VOID WHERE PROHIBITED. THIS CHALLENGE IS NOT A SWEEPSTAKES. OTHER RESTRICTIONS APPLY.

SPONSOR: ŌURA “Every Move Counts With Oura Challenge” (the “Challenge”) is sponsored by Oura Health Oy and/or its U.S. affiliates (collectively, “Oura” or “Sponsor”). The Challenge is administered and conducted in partnership with Strava, Inc. (« Strava » or “Administrator”), who’s online platform will host the Challenge. Strava functions as  a promotional partner only and is not a co-sponsor of this Challenge. All decisions regarding participant eligibility, winner selection, and prize fulfillment are made solely by Sponsor. Any questions, comments, or complaints regarding the Challenge should be directed to Sponsor only and, not Strava.

CHALLENGE PERIOD: The Challenge begins June 8, 2026 at 12:00 a.m. (midnight) local time and ends July 6, 2026 at 11:59 p.m. local time (the “Challenge Period”). The Challenge starts and ends based on each eligible participant’s local time zone. These Official Rules will be published and made available beginning June 1, 2026 

ELIGIBILITY: The Challenge is open only to legal residents of Canada (excluding Quebec and where prohibited by provincial law), who meet all of the following requirements at the time of entering the Challenge:

  1. Are at least eighteen (18) years of age as of the date of entry (or the age of majority in their jurisdiction of residence, whichever is greater);
  2. Have a registered Strava account available at www.strava.com (the “Strava Website”) or by using the Strava mobile application (the “Strava app”) (FREE TO SIGN UP);
  3. Have joined the official « Oura Community” section on Strava prior to or during the Challenge Period; and
  4. Are not employees, officers, directors, or agents of Sponsor, Strava, Inc., or any of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies, or any other person or entity involved in the development or administration of this Challenge, or members of their immediate families (spouse, parent, child, sibling, and their respective spouses) or persons living in the same household.

 

PARTICIPANT: A person that meets the above eligibility criteria and who has entered the Challenge as described below during the Challenge Period.

 

CHALLENGE REQUIREMENTS – ENTRY AND PARTICIPATION

STANDARD METHOD: To enter via the standard method, Participants must, during the Challenge Period:

  1. Log in to their Strava account;
  2. Join the official « Oura Community” on the Strava Website or app (if not already a member);
  3. Perform a total of at least one hundred fifty (150) minutes of Qualifying Activities (as defined below) and then input the activity information into the Oura Community section of their Strava account. A Participant’s Qualifying Activities must be recorded and visible within the “Oura Community” section; and
  4. Once one hundred fifty (150) minutes of Qualifying Activities have been logged by the Participant in their Strava account an “Eligible Entry” in the name of the Participant is automatically created. Only one Eligible Entry per Participant is permitted regardless of the number of minutes of Qualifying Activities performed and logged by each Participant.

 

Manual entry of Qualifying Activities is permitted at Sponsor’s discretion. Multiple Strava accounts per Participant is not permitted.  Any Participant found operating multiple Strava accounts and submitting multiple entries will be disqualified.

QUALIFYING ACTIVITIES: « Qualifying Activities » means the following activity types performed by the Participant during the Challenge Period:

Ride; Alpine Ski; Backcountry Ski; Hike; Ice Skate; Inline Skate; Nordic Ski; Roller Ski; Run; Walk; Workout; Snowboard; Snowshoe; Kitesurf; Windsurf; Swim; Virtual Ride; E-Bike Ride; Velomobile; Canoe; Kayaking; Rowing; Stand Up Paddling; Surfing; Crossfit; Elliptica;l Rock Climb; Stair-Stepper; Weight Training; Yoga; Handcycle; Wheelchair; Virtual Run; Sail; Skateboard; Golf; Football (Soccer); Badminton; Basketball; Cricket; Dance; E-Mountain Bike Ride; Gravel Ride; HIIT; Mountain Bike Ride; Padel; Pickleball; Pilates; Racquetball; Squash; Table Tennis; Tennis; Trail Run; Virtual Rowing; Volleyball.

Information about Qualifying Activities performed by the Participant must be recorded in the Participant’s Strava account, using either the Strava Website or the Strava app and must reflect genuine physical activity. Sponsor reserves the right, in its sole discretion, to disqualify any activity that appears to be fraudulent, artificially inflated, or generated by automated means. Entries relating to Qualifying Activities performed or submitted before or after the Challenge Period will not be eligible.

WINNER SELECTION: On or about July 31, 2026, Sponsor (or its designated administrator) will conduct a random drawing from among all Eligible Entries received during the Challenge Period resulting in one (1) Winner resident in Canada. Each Participant who has completed the Challenge Requirements will receive one (1) Eligible Entry into the draw for the prize. If no Eligible Entries are received, Sponsor reserves the right to not award a prize. The random drawing will be conducted using a verifiably randomised computer-generated selection process or by an independent third party. Winners will be notified by email within seven (7) days of the winner verification date using the email address associated with their Strava account. If a selected winner cannot be contacted after reasonable efforts (at least two attempts by email over a period of seven (7) days, fails to respond within fourteen (14) days of the first notification attempt, or is found to be ineligible or otherwise fails to comply with these Official Rules, the prize will be forfeited and an alternate winner will be selected from the remaining eligible entries in that country. Challenge Parties will not be responsible for: lost, late, misdirected, damaged, illegible, incomplete, incorrect, or postage-due entries; lost, late, or misdirected prize notices; or any typographical or other error in the printing of the offer, administration of the Challenge, or announcement of the prize. In the event of any such error, Sponsor and Administrator reserves the right to cancel or modify this Challenge in a manner deemed appropriate by Sponsor and Administrator, at their sole discretion.

ODDS: The odds of winning depend on the total number of eligible entries received.

Canada: Skill-Testing Question: Before being declared a Winner, the selected Participant from the Eligible Jurisdiction of Canada must correctly answer, without mechanical or electronic assistance, a time-limited mathematical skill-testing question administered by Sponsor or its agent, as required under Section 206(1) of the Criminal Code. Failure to correctly answer the skill-testing question will result in disqualification, and an alternate winner will be selected from the remaining Eligible Entries of Canadian Participants.

PRIZE: Each Prize consists of an Oura Ring 5 (color, and size to be selected by Winner, subject to availability), which carries a manufacturer’s suggested retail value of $399.00-$499.00. There are four (4) Prizes to be won. Each Winner will receive one (1) Prize, which may not be transferred or assigned. The Winner is responsible for payment of any applicable taxes on the Prize. The total ARV of all Prizes available to be won for the entire Challenge is: $1,596.00-$1,996.00 USD. One Prize per Winner. A subscription to Oura Ring Membership is not included with the Prize of an Oura Ring 5, or any other prize. The Sponsor estimates that a total of 4 (four) Oura Ring 5 units will be awarded as Prizes through the Challenge. The Sponsor may increase or decrease the total number of prizes made available in its absolute discretion. Each Winner may be required to provide a signed affidavit of eligibility and waiver of liability and publicity release (unless prohibited by law), or the Prize may be forfeited. By claiming the Prize, the Winner consents to Sponsor’s use and modification of the Winner’s name and likeness in connection with the Challenge.

The awarding of each Prize is contingent upon full compliance with these Official Rules. By participating in this Challenge, each Participant agrees to abide by these Official Rules and all instructions provided by the Sponsor, as applicable, including, without limitation, all eligibility requirements. Each Participant understands and agrees that the results of the Challenge as determined by the Sponsor and its parent companies, subsidiaries, affiliates, third-party prize suppliers, advertising/promotion agencies and any entity involved in the production, implementation, administration or fulfillment of the Challenge (collectively, the “Challenge Parties”) are final and at their discretion. Any violation of these Official Rules may, at the Sponsor’s discretion, result in disqualification. The results of this Challenge are final and binding in all respects.

PRIVACY AND USE OF INFORMATION: Except where prohibited by law, entry constitutes permission to use the Winner’s entry, name, other identifying information, and any statements regarding this Challenge for editorial, public relations, promotional, and advertising purposes on behalf of the Sponsor without compensation. All entrant and Participant information, including e-mail addresses, is subject to the Sponsor’s privacy policies, available at https://ouraring.com/privacy-policy. By entering the Challenge, you agree to Strava’s Terms of Use (https://www.strava.com/legal/terms) and Privacy Policy (https://www.strava.com/legal/privacy), which are incorporated by reference herein and made a part of these Official Rules.

GENERAL CONDITIONS: The Sponsor reserves the right, in its sole and absolute discretion, to adjust any of the dates, timeframes and/or other Challenge mechanics stipulated in these Official Rules, to the extent deemed necessary by the Sponsor. If the operation, security, or administration of this Challenge is impaired in any way for any reason, including, but not limited to, fraud or a technical problem, the Sponsor may, in its sole discretion, either (a) suspend the Challenge to address the impairment and resume the Challenge in a manner that best conforms to the spirit of these Official Rules, or (b) award the Prizes at random from among the Eligible Entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual or Participant it finds to be tampering with the entry process or the operation of this Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of this Challenge may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Any questions, comments or complaints regarding the Challenge or Challenge Rules should be directed to the Sponsor.

RELEASE: All entrants and Participants understand and agree that the Challenge Parties are not liable for losses or damages of any kind arising from participation in the Challenge or acceptance of the Prize. By participating, each entrant, Participant, and Winner releases each of the Challenge Parties, and their agencies, respective directors, officers, employees, and agents from any and all liability with respect to the Prize won and participation in the Challenge. All entrants and Participants also release and hold harmless Sponsor, Strava, Inc., and each of their respective parent companies, subsidiaries, affiliates, officers, directors, employees, agents, and representatives (collectively, « Released Parties ») from and against any claims, damages, losses, costs, or liability of any kind arising from or relating to participation in the Challenge or the acceptance, use, or misuse of any Prize, to the fullest extent permitted by the law of the participant’s jurisdiction of residence.

APPLICABLE LAW AND DISPUTES: Any personal information collected during the Challenge for any secondary purpose is subject to the Personal Information Protection and Electronic Documents Act. All disputes arising out of or relating to this Challenge that involve eligible Participants from Canada shall be governed by the laws of the Participant’s province of residence and the federal laws of Canada applicable therein.

SPONSOR AND ADMINISTRATOR: The Sponsor of this Challenge is Oura Health Oy, Elektroniikkatie 10, 90590 Oulu, Finland. The Administrator of this Administrator is Strava Inc., 208 Utah Street, San Francisco, CA 94107.

WINNER’S NAME: Individuals desiring to know the names of the four Winners, which will be known on or about July 31, 2026,  may send a separate, self-addressed, stamped envelope to: “Winners List Every Move Counts With Oura Challenge” Oura Health Oy, Att: Director, North American Media/Advertising – Elektroniikkatie 10, 90590 Oulu, Finland, requesting the names of the Winners’  subject to applicable data protection laws and the Winners’ consent.