Oura Ring, the industry-leading smart ring, is now available to shop on Walmart, online only, with plans to expand to brick-and-mortar in the coming months.
Customers can shop Oura Ring 4 in all sizes (4-15) and colors (Silver, Gold, Rose Gold, Brushed Silver, Stealth, and Black) as well as Oura Ring 4 Ceramic (Cloud, Petal, and Tide) starting on Oct. 29, in the U.S. only. Walmart shoppers will get $10 in Walmart Cash when they purchase an Oura Ring sizing kit on Walmart.com, to use towards the purchase of an Oura Ring.
“Partnering with Walmart brings Oura’s advanced health technology to one of the most widely used shopping platforms in the country,” said Doug Sweeny, chief marketing officer at Oura. ”Our goal is to make personalized health insights accessible to as many people as possible. With Walmart’s reach, trust, and deeply loyal customer base, we have an incredible opportunity to connect with millions of new consumers and empower them to better understand their bodies, sleep, and overall well-being.”
The expansion with Walmart follows a period of marked retail growth for Oura, including partnerships with ŌURA Best Buy (US + Canada), Amazon (U.S.), Target (U.S.), and Costco (U.S.), John Lewis in the UK, and Elkjop in the Nordics. Oura Ring is now available in more than 4,000 retail stores.
Oura’s strategic retail expansion underscores its commitment to making cutting-edge health technology accessible to all people. By partnering with major retailers like Walmart, Oura is extending its reach beyond direct-to-consumer channels and into trusted, everyday shopping destinations. This broader presence makes it easier for individuals to take charge of their health — meeting them where they are and supporting a more proactive, personalized approach to wellness.