At Oura, we believe that understanding your body’s signals is key to optimizing your health. With Oura’s new Meals feature, members can discover insights into their dietary choices, including a nutritional breakdown, personalized feedback, and meal timing.
A recent internal analysis of de-identified and aggregate data uncovered fascinating trends into Oura members’ food choices, common meal times, and how they’re hitting their protein goals.*
The takeaway? While social media might paint a picture of elaborate, picture-perfect meals, the data actually eating tells a refreshingly real story. Forget aspirational food trends — our community is focused on practical, convenient, and effective nutrition.
Real Life, Real Meals
Perhaps one of the most compelling insights from our data is that Oura members’ food choices are remarkably realistic and functional, rather than aspirational. The most popular meals logged reflect everyday eating habits, emphasizing convenience and practicality over elaborate preparations.
Top logged breakfast items:
- Banana: 3,430 members
- Protein shake: 1,883 members
- Scrambled eggs: 3,001 members
- Cereal with milk: 2,341 members
Top logged lunch items:
- Chicken salad: 4,701 members
- Pizza: 2,784 members
- Turkey sandwich: 2,317 members
Top logged dinner items:
- Pizza: 5,472 members
- Chicken salad: 2,640 members
- Sushi: 1,887 members
- Taco salad: 1,511 members
Top logged snacks:
- Banana: 19,576 members
- Protein bar: 13,076 members
- Apple: 9,317 members
- Popcorn: 7,598 members
- Ice cream: 5,420 members
This data paints a clear picture: Oura members are making food choices that fit their real lives. They’re not chasing social media food trends; they’re prioritizing efficiency, satiety, and accessibility. Whether it’s a quick protein bar, a comforting pizza, or a convenient banana, the focus is on fueling their bodies effectively for their everyday routines.
READ MORE: 8 Foods and Drinks For Better Sleep (And 4 To Avoid!)
Protein Power: Convenience is King
It’s clear that Oura members are prioritizing protein, and they’re doing it with efficiency in mind. While the wellness world often champions whole, unprocessed foods, our data reveals a strong reliance on supplements and packaged options to hit their protein goals.
Looking at protein density, the top contenders aren’t cuts of meat, but rather protein powerhouses like:
- Collagen peptides: 90g protein per 100g
- Whey protein powder: 78g protein per 100g
- Protein powder (general): 61g protein per 100g
When it comes to the most logged high-protein foods by sheer volume, the trend continues:
- Protein bar: Logged by 14,762 members across 26,870 meals, a clear winner for on-the-go protein
- Grilled chicken: Logged by 1,015 members across 1,160 meals
- Chicken breast (all variations): Over 2,200 member entries combined
While whole foods like chicken still have their place, it’s evident that the convenience and high protein content of supplements and bars are making them go-to choices for Oura members looking to fuel their bodies effectively. This isn’t about perfectly plated gourmet meals; it’s about getting the necessary protein in, no matter how.
RELATED: The Essential Guide to Eating for Metabolic Health
Meal Timing That Works
Despite the variations in food choices, Oura members largely stick to traditional and predictable meal schedules. This consistency in timing provides a stable framework for daily routines.
- Breakfast: Peaks around 9am, with most activity clustered between 8–10am
- Lunch: Shows a strong spike at 12pm, with secondary peaks at 12:30pm and 1pm
- Dinner: Most popular at 7pm, with activity spread between 6–8pm
- Snacks: Most common between 12–4pm, and again from 8–9pm
This adherence to standard meal times suggests that Oura members are integrating their nutritional intake seamlessly into their daily lives, rather than following rigid or restrictive eating patterns.
| Member Story: After cutting out sugar, Oura member Hanna-Mai, 29, saw drastic improvements in her Oura metrics and her overall health, including drops in her nighttime resting heart rate (RHR) and increased heart rate variability (HRV). |
Carbs on the Go: Afternoon & Evening Snacking Habits
When it comes to carbohydrates, Oura members lean towards convenient, often processed snacks. Our data highlights that these carb-dense choices are especially popular during afternoon and evening snack times.
The highest-carb foods logged, per 100g, include:
- Candy: 95g of carbs
- Honey, rice crispy treats, rice cakes, pretzels: 80–82g of carbs
The most-logged high-carb snack by volume is:
- Popcorn: Logged by 7,697 members across 10,995 meals, a testament to its widespread appeal as a quick and satisfying snack
Snack timing data reveals clear peaks:
- Midday: 12:00 PM (8,540 members)
- Afternoon: 3:00–4:00 PM (over 6,000 members)
- Evening: 8:00–9:00 PM (over 5,500 members)
This shows that Oura members are reaching for readily available carb sources to fuel their energy needs throughout the day, particularly during common lull periods.
At Oura, we believe that true wellness comes from sustainable habits. Our members’ eating patterns demonstrate a practical approach to nutrition that aligns with real-world demands, proving that effective health management doesn’t have to be complicated or aspirational; it just needs to be realistic.
RELATED: How Carbs Before Bed Impact Your Sleep
*Data included in this analysis is limited to meals logged from January 2025—July 13, 2025 and to meals with at least 250 unique users in this time period.