Today, Oura announced long-term partnerships with both Harry Kane and Declan Rice, two of the world’s most celebrated footballers, to champion how top athletes are focusing on understanding a full picture of their health to get the competitive edge.
As they navigate one of the most intense and exciting periods in the football calendar, both players are turning to Oura Ring 5 for its discreet, accurate health sensing to help them stay focused, resilient and mentally sharp through the physical and emotional demands of the competition. The partnership begins at a major moment in both players’ careers, with Kane continuing his role as captain and Rice stepping into his new role as vice-captain on the international stage this summer.
Kane and Rice have chosen Oura Ring 5 as the best tool to help them prioritize sleep and recovery. In the moments between matches—when recovery, composure and decision-making matter most—Oura Ring 5 gives them a more complete, accurate view of how their body is coping with load on and off the pitch.
Speaking about the partnership, Harry Kane, England men’s captain said: “At the highest level of football, I’ve always believed that preparation is not just what happens on the pitch, but what happens off it too. That’s why I’m excited to partner with Oura and use Oura Ring 5. Leading my country into this major tournament means every single percentage matters. When you’re competing on the world stage, knowing exactly when to push your body and prioritise recovery is key to securing those extra gains. With the personalised insights from my Oura Ring, I can track my performance and recovery in real-time and ensure I’m always ready to perform at my absolute best.”
“When you’re training and competing at the highest level, taking care of yourself in every aspect—physically, mentally and through recovery—is absolutely essential,” said Declan Rice, vice-captain of the England national football team. That’s why this partnership makes so much sense. It’s a great product but it’s also helping me maximize my potential on and off the pitch. I have used the Oura Ring previously, but now it’s part of my everyday routine—it’s been a game changer.”
As global ambassadors, Kane and Rice will headline a major integrated marketing campaign launching this week, centered around their readiness for the games ahead. The campaign will be amplified across high-footfall digital OOH placements in locations like Piccadilly Circus, BOXPARK Wembley and Canary Wharf. Football fans may also spot the new ambassadors sporting Oura Ring 5 on primetime TV placements around major football moments this summer.
Launched in May 2026, Oura Ring 5 is 40 percent smaller than its predecessor and delivers best-in-class accuracy in a compact, discreet form designed to be worn comfortably throughout daily life. By measuring from the finger—the optimal place to capture key health signals—Oura Ring helps deliver a clearer, more accurate view of your overall health than wrist-based wearables, helping athletes to prioritize sleep, stress, recovery and readiness when it matters most.
“Harry and Declan embody what Oura stands for in sport,” said Doug Sweeny, chief marketing officer at Oura. “They compete at the highest level, but they also understand that peak performance isn’t built through training alone—it’s shaped in the hours away from the spotlight, through sleep, recovery, balance, and knowing when to reset. The real competitive edge today isn’t simply doing more; it’s having the clarity to listen to your body and give it what it needs to perform at its best. That’s where Oura comes in, and why we’re so excited to partner with athletes who truly understand the power of recovery.”
The partnership marks another significant sporting moment for Oura, as it doubles down on its commitment to supporting athletes and teams perform and recover well. Earlier this year, Oura was named the Official Wearable of Team USA and the LA28 Olympic and Paralympic Games, becoming the exclusive provider of continuous health and fitness tracking for the U.S. Olympic and Paralympic athletes across the 2026 and 2028 Games. It has also recently extended that Olympic commitment through a long-term partnership as the Official Wearable of Team Finland, running through to the French Alps 2030 Winter Games.
Oura was named the Official Wearable of U.S. Soccer in April, covering all 27 National Teams and joining as a Founding Partner of the Arthur M. Blank U.S. Soccer National Training Center ahead of the World Cup, and also recently announced a landmark five-year deal with the United States Tennis Association (USTA), becoming the first official wearable partner of the US Open and integrating across its coaching and membership programs.