Today, Oura announced that we have entered into a definitive agreement to acquire Counsel Health, the AI-native, physician-supervised care platform with which Oura has partnered since May 2026. The deal takes Oura from helping members understand their health to enabling them to act on it.
With Counsel becoming part of the Oura ecosystem, we’re building a way to go from “something’s different” to real answers and real care from a licensed physician, often within minutes, right in the Oura App.
Why this matters
Getting care has become harder. A typical primary care visit in the U.S. lasts about 18 minutes, and the country could be short as many as 86,000 physicians by 2036. That means less time with your doctor, longer waits, and more moments where you’re left guessing.
Those short visits also come with a blind spot: your doctor only sees a snapshot of you. You might have to remember how you slept last week, when your symptoms started, or what’s “normal” for you.
With your Oura data at your fingertips and available to Counsel doctors, you now have a rich, ongoing picture of your health—exactly the kind of context that helps medical care feel personal.
“Getting care is increasingly difficult due to a confluence of higher healthcare costs, a shortage of doctors, and limited time allotted to live doctor-patient visits,” said Tom Hale, CEO of Oura. “Together, Oura and Counsel can bridge that gap, giving our members an even more personalized and connected health experience, beginning with continuous data from Oura Ring to actionable insights and personalized care, all within the Oura App.”
How it works
Think of it as three parts working together:
- Oura Ring measures signals from your body, day and night.
- The Oura App turns those signals into insights through features like Health Radar, Health Panels, and Symptom Radar.
- Counsel turns that context into care.
Counsel’s medical AI, supervised by board-certified physicians, can answer your health questions, help you make sense of lab results, and point you to the right next step. When you need more, Counsel physicians can diagnose, treat, order labs, and prescribe when appropriate.
You’re always in control of your data. Only with your permission can Counsel physicians see your Oura data and past conversations. When you do share, you don’t have to repeat your history every time. Many members already choose to: since our partnership began, more than half of Counsel users in Oura Labs have shared their Oura data with their physicians.
“Continuous health context makes medical AI more useful and relevant to each person,” said Dr. Muthu Alagappan, founder and CEO of Counsel Health. “At Counsel, we’ve built medical AI with a focus on trust, safety, and responsibility, keeping physicians in the loop for clinical decision-making.”
What this looks like in real life
Members trying this experience in Oura Labs are already using it in everyday moments and in big ones.
Sue, 68: A quick answer when she needed it
Sue came down with food poisoning, and with it came a question that couldn’t wait for an appointment: should she still take her scheduled GLP-1 injection?
Instead of guessing, or sitting on hold, she reached out through Counsel. A physician reviewed her health history along with her Oura data and recommended she delay her injection by one day. It was simple, clear guidance from someone who could see the full picture.
It worked well enough that Sue came back the next time she had a question. That’s the kind of care we want to make normal: fast, convenient, and there for the small moments that still matter.
Maria, 59: Care that remembers her whole story
Maria lives with multiple sclerosis. When she needed surgery, recovery brought a lot of uncertainty. Was what she was feeling part of healing, part of her MS, or something new?
With Oura and Counsel together, Maria had help making sense of her recovery and her symptoms. Her Oura data showed how her body was responding over time, and the care she got took her broader health story into account, not just a single moment.
For someone managing a chronic condition, that continuity counts. Maria didn’t have to start from scratch every time. Her care already knew where she’d been.
RELATED: How Oura Data Supported These Members in Noticing Critical Health Changes
What’s next
Bringing Counsel into Oura lets us build this as one connected experience, with your privacy, consent, and safety designed in from the start. We’ll keep expanding the kinds of everyday and ongoing health needs we can help with.
Counsel will also keep working with health plans and health systems, so physician-backed care can reach even more people, including people who don’t wear an Oura Ring.
The acquisition is expected to close near the end of this year. We’ll share more as the experience comes to the Oura App. In the meantime, members can explore Counsel in Oura Labs.
Oura Ring has always helped you understand your body. Soon, it will help you take the next step too.
Counsel Health provides care through licensed, board-certified physicians. Counsel is not for emergencies. If you are experiencing a medical emergency, call 911 or your local emergency number.