Today, we’re excited to announce that Oura Ring 4, the industry-leading smart ring, is now available on Costco.com.
”Costco’s reputation for delivering exceptional value on premium products makes them an integral partner in expanding access to Oura’s advanced health technology,” said Doug Sweeny, chief marketing officer at Oura. “Costco also has an extremely diverse and loyal customer base with unique health needs, including families, fitness enthusiasts, tech-savvy individuals, and more. This collaboration provides a powerful, global platform to help us reach more individuals and empower them to take control of their health using Oura’s comprehensive data and insights.”
Oura’s strategic retail expansion reflects a commitment to making its advanced health technology more accessible to individuals at every stage of life. By forging partnerships with major retailers like Costco, Oura is broadening its reach beyond direct-to-consumer channels to include a wide range of familiar retail environments. This growth simplifies the path to proactive wellness, allowing individuals to manage their health journey with greater ease, no matter what their health goals may be.
Costco Members can purchase the Oura Ring 4 in Gold, Silver, or Black in all sizes (4-15) directly on Costco.com. As part of a member-only Oura Ring 4 bundle, each purchase includes an additional charger.