At Oura, we know that your health is deeply personal. Yet beyond our individual actions, our choices are also shaped by the unique culture, background, and community around us.
With the Oura Meals feature, millions of Oura Members log their daily food choices, receiving immediate insights about their nutritional content and how they may impact their sleep, recovery, and Readiness Scores.
To learn more about the food choices our members are making, we looked at de-identified, aggregate data from Oura Meals, which revealed global trends in members’ food intake and distinct eating habits that vary by country, state, age, and gender.
Methodology
For this analysis, Oura’s data science team looked at millions of meals logged from May 2025 through February 2026 across English-speaking countries. Rather look at the top-ranking foods (which would be common foods like “chicken,” “eggs,” or “banana”),
Instead, we used a “lift” analysis. This identifies foods that appear much more frequently in a specific group (like a country or state) compared to the global average. These are the unique identifiers—the flavors that make a region or demographic stand out.
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Global Delicacies
Around the world, Oura Members are staying hydrated, focusing on their protein intake, and enjoying cultural classics. But the specific types of food chosen vary greatly depending on where our members are located.
- United Kingdom: In the UK, “jacket potatoes,” or potatoes topped with beans, tuna, or cheese, are among the most unique meals logged. Also high on the list: Greggs Sausage Roll, a quintessential British snack made with sausage meat and crisp, golden puff pastry.
- Australia: Members Down Under have a very specific coffee culture. You won’t find many “drip coffees” here; instead, the Long Black and Almond Latte are the standout choices, often paired with the Aussie delicacy, Vegemite on toast.
- Canada: Canadians show a love for hearty staples like poutine and perogies, but they also lead the pack in health-conscious hemp hearts.
- United States: The US data reflects a mix of convenience and regional influences, with Chick-fil-A Chicken Minis, Cheese Tamales, and Chipotle Bowls showing the highest unique frequency.
State-by-State Selections
When we zoom into individual U.S. states, the data reads like a culinary road trip.
- Texas: Members in Texas are keen on the Kolache (a fruit or meat-filled pastry) and breakfast tacos.
- Louisiana: No surprises here—Gumbo, Boudin, and King Cake are the distinct markers of the Bayou State.
- Hawaii: The fusion of cultures is evident with Spam Musubi and Portuguese Sausage topping the charts.
- New York: Members in the Empire State are uniquely logging Grandma Pizza and Bagels with Scallion Cream Cheese.
- Wisconsin: The “Dairy State” lives up to its name, with Cheese Curds and String Cheese landing high on the “lift” list.
- Washington: This coastal state’s unique logs are hyper-local and health-conscious, including Rainier Cherries, Oatmilk Lattes, Chai, and Pad See Ew.
The Generational Divide
As our members move through different life stages, their plates—and palates—seem to change as well.
- Ages 18-24: It’s no secret: Gen Z loves to hop on a trend. Vodka Pasta, Starbucks Refreshers, and energy drinks define their unique logs.
- Ages 45-54: We see a shift toward longevity and a focus on supplements in these years, as choices such as collagen protein, creatine, and greens powders become much more distinct in this age bracket.
- Ages 65+: In the “golden years,” the focus seems to shift to digestive health and classic staples. Prunes have the highest lift in this group, alongside Shredded Wheat and Decaf Coffee.
Gender Differences
The “Unique” logs for women are dominated by functional wellness: Spearmint tea, Matcha, and Cottage cheese with mustard (a viral trend that seems to have staying power!).
Conversely, the top unique logs for men lean heavily into social rituals and recovery: Bourbon, Scotch, and Craft Beer appear frequently, alongside Whey Protein Shakes.
READ MORE: How Alcohol Affects Your Health & Oura Data
What’s On Your Plate?
Data like this reminds us that there is no “perfect” universal diet. Whether you’re fueled by a Long Black in Sydney or a Gumbo in Louisiana, Oura is here to help you understand how those choices affect your body’s unique rhythms.