Official Rules – Australian Residents

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CHALLENGE. YOU HAVE NOT YET WON. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. THIS CHALLENGE IS INTENDED FOR ELIGIBLE RESIDENTS OF AUSTRALIA ONLY AND WILL BE GOVERNED BY THE LAWS OF AUSTRALIA. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND LOCATED IN AUSTRALIA AT THE TIME OF ENTRY. OPEN TO ELIGIBLE LEGAL RESIDENTS OF AUSTRALIA, THAT ARE 18 YEARS OF AGE OR OLDER. VOID WHERE PROHIBITED. OTHER RESTRICTIONS APPLY.

SPONSOR: ŌURA “Wear Your Best Life Oura Challenge” (the “Challenge”) is sponsored by Oura Health Oy ( “Oura” or “Sponsor”). The Challenge is administered and conducted in partnership with Strava, Inc. ("Strava" or “Administrator”), who’s online platform will host the Challenge. Strava functions as a promotional partner only and is not a co-sponsor of this Challenge. All decisions regarding participant eligibility, winner selection, and prize fulfilment are made solely by Sponsor. Any questions, comments, or complaints regarding the Challenge should be directed to Sponsor only and, not Strava.

CHALLENGE PERIOD: The Challenge begins November 5, 2026 at 12:00 a.m. (midnight) AEDT and ends December 31, 2026 at 11:59 p.m. AEDT (the “Challenge Period”). These Official Rules will be published and made available beginning October 29, 2026

ELIGIBILITY: The Challenge is open only to legal residents of Australia, (the "Eligible Jurisdiction"), who meet all of the following requirements at the time of entering the Challenge:

  1. Are at least eighteen (18) years of age as of the date of entry ;
  2. Have a registered Strava account available at www.strava.com (the “Strava Website”) or by using the Strava mobile application (the “Strava app”) (FREE TO SIGN UP);
  3. Have joined the official "Oura Community” section on Strava (https://www.strava.com/clubs/oura) prior to or during the Challenge Period (FREE TO JOIN); and
  4. Are not employees, officers, directors, or agents of Sponsor, Strava, Inc., or any of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies, or any other person or entity involved in the development or administration of this Challenge, or members of their immediate families (spouse, parent, child, sibling, and their respective spouses) or persons living in the same household.

PARTICIPANT: A person that meets the above eligibility criteria and who has entered the Challenge as described below during the Challenge Period.

CHALLENGE REQUIREMENTS – ENTRY AND PARTICIPATION

To enter, Participants must, during the Challenge Period:

  1. Log in to their Strava account;
  2. Join the official "Oura Community” on the Strava Website or app (if not already a member);
  3. Perform at least thirty (30) minutes of Qualifying Activities (as defined below) at least once in each of the eight (8) weeks of the Challenge Period and then input the activity information into the Oura Community section of their Strava account. For the avoidance of doubt, each week is a consecutive seven-day period commencing on Thursday 5 November 2026 and the eighth week ends on Thursday 31 December 2026; and
  4. Once a Participant has completed the Challenge requirements in paragraph 3 above, the Participant will receive a link to an online entry form. To submit an “Eligible Entry” (FREE), the Participant must have completed the online entry form with true and complete information and submitted it by 11:59 p.m. AEDT on 31 December, 2026 (“Entry Form Closing Date”). Only one Eligible Entry per Participant is permitted regardless of the number of hours of Qualifying Activities performed and logged by each Participant.

Activities must be recorded and visible within the Strava account of the Participant. Manual entry of Qualifying Activities is permitted at Sponsor's discretion. Use of multiple Strava accounts by a Participant to participate in the Challenge is not permitted. Any Participant found operating multiple Strava accounts and submitting multiple entries will be disqualified.

QUALIFYING ACTIVITIES: "Qualifying Activities" means the following activity types performed by the Participant during the Challenge Period:

Ride; Alpine Ski; Backcountry Ski; Hike; Ice Skate; Inline Skate; Nordic Ski; Roller Ski; Run; Walk; Workout; Snowboard; Snowshoe; Kitesurf; Windsurf; Swim; Virtual Ride; E-Bike Ride; Velomobile; Canoe; Kayaking; Rowing; Stand Up Paddling; Surfing; CrossFit; Elliptical; Rock Climb; Stair-Stepper; Weight Training; Yoga; Handcycle; Wheelchair; Virtual Run; Sail; Skateboard; Golf; Football (Soccer); Badminton; Basketball; Cricket; Dance; E-Mountain Bike Ride; Gravel Ride; HIIT; Mountain Bike Ride; Padel; Pickleball; Pilates; Racquetball; Squash; Table Tennis; Tennis; Trail Run; Virtual Rowing; Volleyball.

Information about Qualifying Activities performed by the Participant must be recorded in the Participant’s Strava account, using either the Strava Website or the Strava app and must reflect genuine physical activity. Sponsor reserves the right, in its sole discretion, to disqualify any activity that appears to be fraudulent, artificially inflated, or generated by automated means. Entries relating to Qualifying Activities performed or submitted before the Challenge Period, and entry forms that are incomplete, contain false information, or are submitted after the Entry Form Closing Date, will not be eligible.

WINNER SELECTION: On [time, AEDT] January 31, 2027 (the “Draw Date”), at [draw location], Sponsor (or its designated administrator) will conduct one (1) random drawing from among all Eligible Entries received before the Entry Form Closing Date resulting in one (1) winner in the Eligible Jurisdiction, namely Australia. Each Participant who has completed the Challenge Requirements and submitted a valid entry form before the Entry Form Closing Date will receive one (1) Eligible Entry into the draw for the prize assigned. If no Eligible Entries are received from the Eligible Jurisdiction, Sponsor reserves the right to not award a prize. The random drawing will be conducted using a verifiably randomised computer-generated selection process or by an independent third party. Winner will be notified by email at the e-mail address submitted in the online entry form within seven (7) days of the Draw Date. Winners must respond within fourteen (14) days of notification by providing their full name and Australian postal address. If a selected winner cannot be contacted after reasonable efforts (at least two attempts by email over a period of seven (7) days), fails to respond within fourteen (14) days of the first notification attempt, or is found to be ineligible or otherwise fails to comply with these Official Rules, the prize will be forfeited and an alternate winner will be selected from the remaining Eligible Entries in the Eligible Jurisdiction at [time, AEDT] on [date] at [draw location] using a verifiably randomised computer-generated selection process or by an independent third party. Any alternate winner will be notified and must respond in the same manner as set out above. Challenge Parties (defined below) will not be responsible for: lost, late, misdirected, damaged, illegible, incomplete, incorrect, or postage-due entries; lost, late, or misdirected prize notices; or any typographical or other error in the printing of the offer, administration of the Challenge, or announcement of the prize. In the event of any such error, Sponsor and Administrator reserves the right to cancel or modify this Challenge in a manner deemed appropriate by Sponsor and Administrator, at their sole discretion.

ODDS: The odds of winning depend on the total number of eligible entries.

PRIZE: The winner will receive one (1) Oura Ring 5 (color, and size to be selected by winner, subject to availability), at no cost to the winner. The prize may not be transferred or assigned. The total retail value of the prize is AUD 649.00 to AUD 799.00. One Prize per person. There is no cash alternative to the prize offered. The prize will be awarded as described in these Official Rules or, if the prize becomes unavailable, a reasonable equivalent of equal or greater value will be substituted, up to a maximum of AUD 799.00. A paid subscription to Oura Ring platform and software is not included with the award of an Oura Ring 5 or any other prize. An active Oura Membership is needed for the full Oura App experience, including personalized insights and detailed health data. The winner will not be required to register for a paid subscription to the Oura Ring platform and software. An Oura Ring 5 can be used without a paid subscription to the Oura Ring platform and software. A total of one (1) Oura Ring 5 unit will be made available through the Challenge. The winner may be required to return a signed affidavit of eligibility (unless prohibited by law), or the prize may be forfeit. By claiming the prize, winner consents to Sponsor’s use and modification of winner’s name and likeness in connection with the Challenge. Prizes will be sent to the winner within thirty (30) days of verification of eligibility and the provision of valid address details in the Eligible Jurisdiction.

The awarding of the Prize is contingent upon full compliance with these Official Rules. By participating in this Challenge, each Participant agrees to abide by these Official Rules and all instructions provided by the Sponsor, as applicable, including, without limitation, all eligibility requirements. Each Participant understands and agrees that the results of the Challenge, as determined by the Sponsor and its parent companies, subsidiaries, affiliates, third-party prize suppliers, advertising/promotion agencies and any entity involved in the production, implementation, administration or fulfilment of the Challenge (collectively, the “Challenge Parties”) are final and at their discretion. Any violation of these Official Rules may, at the Sponsor’s discretion, result in disqualification. The results of this Challenge are final and binding in all respects.

PRIVACY AND USE OF INFORMATION:

Controller. For purposes of data protection laws, including Australian privacy laws, Oura Health Oy, Elektroniikkatie 10, 90590 Oulu, Finland, is the controller of personal data processed by Oura in connection with the Challenge. Oura’s Data Protection Officer may be contacted at dataprotection@ouraring.com.

How Challenge data is collected. Participants enter the Challenge through the Strava platform. Strava collects information through Participants’ Strava accounts and provides Oura with the personal data reasonably necessary for Oura to administer the Challenge, verify eligibility, select and notify the winner, fulfill the Prize, maintain Challenge integrity, and comply with these Official Rules. Participants who complete the Challenge requirements submit their entry through an online entry form hosted by Google, and the information submitted is solely provided to Oura. Strava processes personal data in accordance with Strava’s own Terms of Use (https://www.strava.com/legal/terms) and Privacy Policy (https://www.strava.com/legal/privacy)

Categories of personal data processed. Oura may process the following categories of personal data in connection with the Challenge: (a) identity and contact information, including name, Strava account identifier or display name, email address, and, for the winner, delivery address and any information reasonably needed to fulfill the Prize; (b) eligibility information, including confirmation that the Participant is at least 18 years old and resident in Australia; (c) Challenge participation information, including whether the Participant joined the Oura Community on Strava, completed at least thirty minutes of Qualifying Activities in each week of the Challenge Period, submitted the entry form, and received an Eligible Entry; (d) activity-related Challenge information made available through Strava for the purpose of administering the Challenge, such as activity type, activity duration, and Challenge completion status; (e) communications with Participants and the Winner about the Challenge; and (f) fraud prevention, security, and administration information reasonably needed to detect duplicate entries, multiple accounts, automated activity, artificially inflated activity, or other activity that may breach these Official Rules. Oura does not intend to collect health data, precise location data, heart rate, GPS route data, or other detailed activity metrics from Strava for purposes of administering this Challenge, except to the extent such information is voluntarily made visible by a Participant through Strava or is necessary to resolve a Challenge integrity issue.

Purposes and legal bases. Oura processes Challenge-related personal data for the following purposes and legal bases: (a) to administer the Challenge, determine eligibility, create Eligible Entries, conduct the random drawing, notify the winner, verify the winner, and fulfil the Prize, where processing is necessary for the performance of the contract formed by these Official Rules; (b) to communicate with Participants and the winner about the Challenge and Prize fulfilment, where processing is necessary for the performance of the contract formed by these Official Rules; (c) to maintain the security, fairness, and integrity of the Challenge, including detecting duplicate entries, multiple accounts, fraudulent activity, artificially inflated activity, automated activity, or other breaches of these Official Rules, based on Oura’s legitimate interests in operating a fair and secure Challenge; (d) to share limited Challenge-related personal data with Oura group companies, including Ouraring Inc., and service providers that support Challenge administration, winner notification, Prize fulfilment, customer support, legal review, fraud prevention, logistics, and recordkeeping, based on Oura’s legitimate interests in operating and administering the Challenge efficiently and securely; (e) to comply with applicable legal, regulatory, tax, accounting, consumer protection, and advertising obligations, including responding to lawful requests from Australian regulators, including state and territory gaming and lottery regulators, where processing is necessary for compliance with legal obligations; and (f) only where the winner has separately agreed, to use the winner’s name, likeness, statements, or other identifying information for editorial, public relations, promotional, or advertising purposes in connection with the Challenge, based on the winner’s consent.

Recipients. Oura may share Challenge-related personal data with Strava, Ouraring Inc., other Oura group companies, prize fulfilment providers, delivery providers, IT hosting and support providers, customer support providers, professional advisers, fraud prevention and security providers, and regulators or authorities where required or permitted by law. Ouraring Inc. may access limited winner information, including the winner’s name, for Challenge administration, coordination, fulfilment, recordkeeping, and approved promotional purposes.

International transfers. Oura Health Oy is located in Finland. Some recipients of Challenge-related personal data, including Ouraring Inc., Google and certain service providers, may be located in the United States or other countries outside Australia. Where Oura transfers personal data outside Australia, Oura will take reasonable steps to ensure that overseas recipients handle the personal data in a manner consistent with Australian privacy laws, which may include standard contractual clauses or another lawful transfer mechanism. Oura’s Privacy Policy provides further information about Oura’s data transfer practices.

Retention. Oura will retain Challenge-related personal data only for as long as necessary for the purposes described above. Unless a longer period is required to comply with law, resolve disputes, respond to regulator inquiries, or establish, exercise, or defend legal claims: (a) non-winning Participant data will be retained for up to six months after the end of the Challenge; (b) winner data needed for Prize fulfilment and winner records will be retained for up to six years after the end of the Challenge; and (c) optional promotional consent records and related approved promotional materials may be retained for as long as Oura uses the relevant materials and for a reasonable period thereafter to maintain records of the consent.

Data subject rights. Participants have rights under applicable data protection laws, which may include the right to request access to, correction of, deletion of, restriction of, or portability of their personal data, and the right to object to processing based on legitimate interests. Where Oura relies on consent, the Participant or winner may withdraw consent at any time without affecting the lawfulness of processing before withdrawal. To exercise these rights, contact dataprotection@ouraring.com. Participants also have the right to lodge a complaint with the Office of the Australian Information Commissioner.

Oura Privacy Policy. Additional information about Oura’s privacy practices is available at https://ouraring.com/privacy-policy. To the extent of any conflict between this section and Oura’s Privacy Policy with respect to Challenge-related processing, this section controls for Challenge-related processing.

Separate promotional permission. Subject to any other provision of these Rules, participation in the Challenge is not conditional on consenting to use of a winner’s name, likeness, statements, or other identifying information for editorial, public relations, promotional, or advertising purposes, except to the extent Oura is required or permitted to publish or provide winner information under applicable law, regulation, advertising rules, or regulator request. If Oura asks to use a winner’s name, likeness, statements, or other identifying information for promotional purposes, Oura will request that consent separately.

GENERAL CONDITIONS: The Sponsor reserves the right, if and to the extent it is necessary to do so to ensure the fair and proper administration of the Challenge, to adjust any of the dates, timeframes and/or other Challenge mechanics stipulated in these Official Rules, to the extent deemed necessary by the Sponsor. If the operation, security, or administration of this Challenge is impaired in any way for any reason, including, but not limited to, fraud or a technical problem, the Sponsor may, in its sole discretion, either (a) suspend the Challenge to address the impairment and resume the Challenge in a manner that best conforms to the spirit of these Official Rules, or (b) award the Prize at random from among the Eligible Entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual or Participant it finds to be tampering with the entry process or the operation of this Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of this Challenge may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these Official Rules at any one time shall not prevent it from enforcing that term at a later time. Any questions, comments or complaints regarding the Challenge or Challenge Rules should be directed to the Sponsor.

RELEASE: Except as set out in the Responsibility for Loss or Damage section below, and to the fullest extent permitted by Australian law, all entrants and Participants understand and agree that the Challenge Parties are not liable for losses or damages arising from participation in the Challenge or acceptance of the Prize. On the same basis, by participating, each entrant, Participant, and winner releases each of the Challenge Parties, and their agencies, respective directors, officers, employees, and agents from any and all liability with respect to the Prize won and participation in the Challenge. All entrants and Participants also release and hold harmless Sponsor, Strava, Inc., and each of their respective parent companies, subsidiaries, affiliates, officers, directors, employees, agents, and representatives (collectively, "Released Parties") from liability with respect to the Prize and participation in the Challenge. Nothing in this section limits any liability that cannot be excluded or limited under Australian law, including under the Australian Consumer Law.

RESPONSIBILITY FOR LOSS OR DAMAGE YOU SUFFER: Sponsor responsible for any loss or damage you suffer as a result of participating in the Challenge that is a reasonably foreseeable result of our action, or inaction. “Reasonably foreseeable” means that, at the time you entered the Challenge, it would have been obvious to both us and you that our action or inaction would cause the loss or damage. Sponsor are not responsible for any loss or damage you suffer that is not a reasonably foreseeable result of our action, or inaction, or that you could have avoided or reduced after it happened but failed to do so. Strava, Inc. is not a promoter of the Challenge and neither it, nor its parent companies, subsidiaries, affiliates, officers, directors, employees, agents, and representatives, are responsible for any damage or loss any participant suffers as a result of participating in the Challenge or the acceptance, use, or misuse of any prize, to the fullest extent permitted by Australian law. Nothing in these Official Rules excludes or limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited by applicable law, including any guarantee, right or remedy under the Australian Consumer Law.

APPLICABLE LAW AND DISPUTES: All disputes arising out of or relating to this Challenge that involve Australian residents shall be governed by the laws of the Australian state or territory where you are permanently resident. You can sue us in the courts of your state or territory of residence. Sponsor can sue you in the courts of your state or territory of residence. Nothing in these Official Rules affects a Participant's statutory rights, including rights under the Australian Consumer Law.

VALIDITY: The invalidity or unenforceability of any provision of these Official Rules will not affect the validity or enforceability of any other provision. In the event that any provision of these Official Rules is determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Challenge-related materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern, and control, and the discrepancy will be resolved in Administrator’s sole and absolute discretion, observing Australian law requirements. Administrator reserves the right to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Challenge. In the event that the Challenge is challenged by any legal or regulatory authority, or in case of another event beyond the Administrator’s control that requires the Administrator to do so, The Sponsor reserves the right to discontinue or modify the Challenge or to disqualify Participants. In such event, the Released Parties shall have no liability to any Participants who are disqualified due to such an action.

SPONSOR AND ADMINISTRATOR: The Sponsor of this Challenge is Oura Health Oy, Elektroniikkatie 10, 90590 Oulu, Finland. The Administrator of this Challenge is Strava Inc.

WINNER’S NAME: For the winner’s name, available after the Draw Date, entrants may also send a separate, self-addressed, stamped envelope to: “Winners List Presence Over Perfection Oura Challenge” Oura Health Oy, Att:, Director, North American Media/Advertising – Elektroniikkatie 10, 90590 Oulu, Finland, subject to applicable data protection laws and winner consent. If winners object to their information and details to be shared, or require the amount of information published to be reduced, notice should be provided to Sponsor upon confirmation of a winning entry. In such circumstances, the Sponsor may nevertheless provide winner information and details to Australian regulators upon request.