Oura is, and will always be, a Finnish success story at its core — a national treasure born out of Finnish innovation and craftsmanship. I feel humbled and honored to lead a company with such deep roots in Finland, and I’ve come to deeply respect and embrace Finnish culture and values. To better position the company for future opportunities and support our long-term growth, we’re initiating a project to redomicile from Finland to the United States. This is a well‑worn path for global companies, including many founded in Europe. I want to speak to you directly about what’s changing, what’s not, and how we’ll continue to protect your data going forward.
We’ve grown from a startup in Oulu into a global health technology company, with members in more than 150 countries and the majority of our revenue and investors now in the U.S. Creating a U.S. parent company is a legal and tax restructuring that allows for more simplicity in running the business, not a change in our products, teams, or mission.
Our Roots in Finland
Oura Health Oy in Finland will stay a central part of our company. Finland will remain the home base for our engineering, product, innovation, values, and heritage; it will continue to run core parts of our business and will continue paying Finnish corporate income tax and social contributions on its activities.
Importantly, Finland remains at the heart of Oura. A large portion of our global team is based there today, and we’ll continue our long‑term investment in Finland as a key hub for our technology and operations.
Your Data & Privacy
Our stance on data privacy is clear and unwavering, and we will continue to communicate our obligations and protections transparently and directly: for us, privacy is and will always be, nonnegotiable.
Oura will continue to comply with GDPR and all applicable privacy laws globally, alongside other stringent data privacy laws in the U.S. like the California Consumer Privacy Act. Our obligations under those laws remain unchanged.
Our membership model is designed so we can operate and invest in product development and research without monetizing your personal health data through data sales. When we analyze member data to improve the product or advance research, we do so under strict safeguards and in line with legal requirements, our Privacy Policy, and values.
Why Delaware?
As a global company, we operate across multiple jurisdictions and are committed to following both the letter and the spirit of the law everywhere we do business. That means we will continue to comply with Finnish, EU, U.S., and all other applicable laws governing our operations and data practices, while deepening our investments in privacy and security as a strategic priority, not a checkbox exercise.
Most privacy laws apply based on where you live, not where a company is incorporated, so this legal shift does not change how we protect your data — the same strong privacy laws and Oura policies will continue to apply.
Oura’s Identity
I want to be clear that your day‑to‑day Oura experience stays the same. The Oura App, Oura Ring, and your data insights remained unchanged.
Our responsibility now is to keep the trust we’ve earned from our members, not just with statements like this one, but with how we operate: how we build products, how we respond to members’ concerns, how we handle your data, and how transparent we remain.
This is what I shared with our internal team earlier this week, and it applies equally to our member community:
Oura would not be where it is today without our roots in Finland and the craftsmanship, care, and innovation our teams across the U.S., Europe, and beyond bring to their work every day. This change is about setting up our company for its next chapter of growth while staying true to the mission and values that have guided us from the beginning.
Thank you for being part of the Oura community and being with us as we write the next chapter.
— Tom