ŌURA COOKIE POLICY

1. Introduction

This website (the “Site”) is operated by Ōura Health Oy and Ouraring Inc., as well as their subsidiaries, affiliates, agents, representatives, consultants, employees, officers, and directors (collectively, “ Ōura,” “we,” “us”, “our” or other similar expressions). Ōura provides products and services that relate to wearable technology. For more information, please visit our About Us page.

This Cookie Policy explains how Ōura uses cookies and related tracking technologies (collectively, "cookies") when you visit or use our Site or services, including any of our desktop applications, mobile applications, communications, and any other products or services we provide (collectively, the “Services”). In this Cookie Policy, any use of the words "you," "yours," or similar expressions refers to users of this Site and our Services, as well as any other individuals whose information we collect and process.

We use cookies and related technologies to operate, improve, and protect our Site and Services. We ask that you read this Cookie Policy carefully as it contains important information about the use of cookies or similar technologies on our Site. This Cookie Policy should be read together with our Privacy Policy which explains how and why we collect, store, use and share personal information, and our Terms of Use.

2. Our Site

This Cookie Policy applies to your use of our Site, https://ouraring.com. Throughout our Site we may link to or embed content and features from other websites owned and operated by third parties who may also use cookies or similar technologies in accordance with their own separate privacy and cookie policies. We do not control these third-party websites and associated cookies. We encourage you to read the privacy notices of these sites to understand their privacy practices and your options. Ōura is not responsible for the content on other websites.

3. What Cookies Are

A cookie is a small file that is placed onto your device (e.g., computer, smartphone, or other electronic device) that stores information when you visit a website. Pixel tags (also called web beacons, clear gifs, or tags) are a similar technology that consists of small images or snippets of code that allow the website to function and can help the website owners learn how you interact with websites and emails.

4. Why Cookies Are Used

Ōura uses cookies and related technologies on our Site to enhance your experience, deliver and improve our Site and Services, and to deliver content and ads that are relevant to you. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Specifically, cookies and other similar technologies are used on this Site to:

Deliver the Site and its features;

Recognize you whenever you visit this Site (this speeds up your access so you do not have to log in each time);

Support security and authentication features on our Site;

Obtain information about your preferences and use of our Site;

Carry out research and statistical analysis to help improve our content, products, and services, and to help us better understand our users’ requirements;

Improve the speed and performance of our Site and Services;

Deliver ads, including personalized ads, as well as measure ad and campaign performance;

Make your online experience more enjoyable and efficient, and to keep advertising relevant to your interests; and

Keep track of the items stored in your shopping cart and take you through the checkout process.

5. Types of Cookies

Cookies are typically classified as either “session cookies,” which do not stay on your device after you close your browser, or “persistent cookies,” which will usually remain on your device until you delete them from your cache or they expire. Sometimes cookies are placed by us (“first-party cookies”) and sometimes they are placed by others (“third-party cookies”).

The cookies placed on your device may include:

Necessary cookies: these cookies are necessary for you to be able to navigate our Site and use its features. Without these cookies, the services you have asked for could not be provided.

Performance cookies: these cookies collect information about how you use our Site, for example, which pages you go to most often. Much of the information collected by these cookies is aggregated and anonymous, and is only used to improve how our Site works.

Functional cookies: these cookies enhance your browsing experience, and allow our Site to remember the choices you make (such as your user name, language, last action, and search preferences) and to provide enhanced, more personal features.

Marketing cookies: also known as advertising cookies, these cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our Site and help measure the effectiveness of the advertising campaign. In some cases, our partners may use cookies to provide us with information about your interactions with their services. These cookies remember that you have visited a website, and this information is shared with other organizations such as advertisers. All third-party cookies are subject to the third-party service’s policies.

You can opt-out of online behavioral advertising cookies and similar technologies by using the Digital Advertising Alliance’s Consumer Choice Tool available here, or if located in the European Union you can make your choices here. Please note you may continue to receive generic ads.

6. Consent to Use Cookies

The first time you visit our Site, a cookie notice is displayed describing our use of cookies, and linking to this Cookie Policy. As described in that notice, if you use the Site after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this Cookie Policy and our Privacy Policy. By using our Site, you agree that cookies and similar tracking technologies may be placed on your device. You have the ability to manage your cookies and similar tracking technologies preference. For more information on how to administer your preference, please see “Managing Cookies” section below.

7. Managing Cookies

You can opt-out of all non-Necessary cookies by clicking on the “Necessary Cookies Only” button on the cookie banner at the bottom of the Site. In addition, your browser may give you the ability to control some types of cookies. If you want to customize the kinds of cookies you can control, you can change your browser settings so that certain types of cookies are not accepted. Please be aware that the cookie selections you make for this Site may override your browser or any adblocker settings.

If you turn off any cookies, please be aware that you may lose some of the functionality of this Site. For more information about cookies and how to disable them please check the following resource: https://allaboutcookies.org

For more information about targeted advertisements and/or to learn how to opt out of marketing cookies, please visit the below independent associations. You can visit these independent associations’ websites to opt out of all cookies served by their members. These independent websites are not sponsored by or affiliated with Ōura.

Network Advertising Initiative (NAI)

Digital Advertising Alliance (DAA)

European Interactive Digital Advertising Alliance (EDAA)

Digital Advertising Alliance of Canada (DAAC)

If you opt out of marketing cookies, you will still see advertisements, but they will not be tailored to your interests. If you opt-out of these marketing cookies, your opt-out will be specific to the web browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will need to opt-out for each browser or device that you use.

8. Your Privacy Rights

Certain consumer privacy laws may provide residents with additional rights regarding our use of their personal information, where applicable. These privacy rights are described further in the Ōura Privacy Policy.

To exercise any of the rights that apply to you, please email us at dataprotection@ouraring.com. Please note that Necessary Cookies are required for the operation of our Site and you are not able to opt-out of Necessary Cookies.

9. How to Contact Us

Please contact us if you have any questions about this Cookie Policy or the information we hold about you. You can reach us by email at dataprotection@ouraring.com.

10. Changes to This Policy

This Cookie Policy is effective from May 18, 2026. We may update this Cookie Policy from time to time. If we do, we’ll let you know about any material changes, either by notifying you on the Site or by sending you an email. If you keep using our Site or Services after a change, that means you accept this Cookie Policy.

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