Our mission is to empower people to live healthier, longer.
Who we are starts with where we’re from: Finland, renowned as the happiest country in the world. Optimism is in our DNA — we see the opportunity for everyone to live a balanced life. Oura is a product of detailed Finnish craftsmanship, designed to pair with your mind and body, empowering you to take total control of your health from the inside out.
More than 10 years ago, we created a tool that seamlessly fits into your lifestyle, allowing you to conveniently make your health your priority. Oura gives you unlimited access to accurate data and information about your body, so that you can make more informed decisions, and lead a better, healthier life. Our promise is that we will always meet you where you are — as you are — to help guide you on your journey to discovering what’s within.
The Oura Difference
Your privacy always comes first
Trusting us with your health data is a serious decision, and we don’t take it lightly. Our commitment is simple: we don’t sell your data, and we’ll never share it without consent.
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Medical Advisory Board
Partnered with experts across the field to conduct research and advise in development of features.
Learn MoreThe Oura way
Build boldly
We take smart risks together and learn out loud. We chase what's never been done before and we don't wait for permission to start.
Aim higher
We constantly iterate and refuse to settle. We hold ourselves, each other, and our products to a higher standard, every time.
Earn trust
We do the right thing even when no one's looking, with our members, our products, and each other — because trust isn't claimed once, it's earned again every time.
Win with sisu
Our grit, resourcefulness, and resilience is rooted in our Finnish DNA, spurring us to stay with the hard problems, together, long after it would be easier to quit.
Every second counts
We take ownership and don’t wait for perfection. We keep momentum on our side because time is the one thing we can't get back.
Be human
We lead with empathy and assume positive intent in everything we do — how we innovate, how we build for members, and how we treat each other.
Black coffee
We take our coffee black, no sugar to soften it. We say what matters, with respect, and we don't shy away from hard truths, in conversation, in data, or in our own thinking.
Greater good
We make choices that put our mission and members first, leading to more mornings, more years, more time with the people they love.