World’s leading sleep improvement platform Oura Health passes $20 million in funding
Oura Health is now shipping in over 100 countries, enabling more people to join the Oura community
Oulu, Finland / San Francisco, California – Today Oura Health announces that it has raised $20 million to date. Its latest investment round was led by MSD Capital (Michael Dell) and joined by Steve Chen, the co-founder of YouTube, Kevin Lin, the co-founder of Twitch, Dave Morin, the founder of Sunrise, alongside the co-founders from Skype, Box.com, Casper, Soylent, Oak, JUMP, and Freefly
Leading athletes including Drew Brees, Apolo Anton Ohno, Shaquille O’Neil, Jimmy Johnson, Lance Armstrong, Manu Ginobili, Nick Foles, Earl Thomas III and creators such as Will Smith and Keisuke Honda (The Dreamers Fund), author Neil Strauss, author Sam Harris, and Chef David Chang also joined the latest funding round.
“We are thrilled to have such a talented group of builders, champions, and creators join us as investors,” said Harpreet Rai, CEO of Oura Health. “It’s amazing to see how such a diverse group of investors all recognize the universal importance of sleep.”
“Our mission is to improve people’s lives through better sleep. We couldn’t have asked for a better partner than MSD Capital and Michael Dell. Their expertise will help Oura reach even more users around the world,” said Petteri Lahtela, Oura Health Co-Founder, President, and Chief Innovation Officer.
“I believe Oura has identified a challenge that faces us all, namely getting enough high-quality sleep. Oura’s design and technology show tremendous craftsmanship, and now more consumers around the world will be able to get their own Oura ring,” said Michael Dell, MSD Capital.
“Oura has helped me realize that sleep improves my performance and investing in sleep can improve many aspects of my day-to-day life,” said Apolo Anton Ohno, an American short track speed skating competitor and eight-time medalist in the Winter Olympics.
“Sleep and activity are the most important variables in mental and physical health. Oura is the first product which has changed how I make decisions about both and meaningfully improved my life,” said Dave Morin, CEO, and Founder of Sunrise.
Oura is the market’s leading sleep improvement platform, providing:
For additional information:
Harpreet Rai, Oura Health CEO
Oura Health Ltd. is a health technology company founded in 2013. In 2018, the company received the Red Dot Awards for communications design and product design. Backed by world-class investors, leaders, champions, and creators, Oura Health is headquartered in Oulu, Finland, with offices in Helsinki, London, and San Francisco.
Oura is a pioneering sleep performance platform, focused on improving sleep that leads to a better life. The Oura Ring and app gives users daily feedback to improve their health, allowing users to better understand their body and reach their goals.
The Oura app has been awarded the esteemed Red Dot Award Communication Design 2018 for high-quality design and creativity
The Oura ring also received the Red Dot Award 2018 for Product Design earlier in 2018
OULU, Finland – August 16, 2018 – Finnish wearable health tech company Oura Health has been awarded the 2018 Red Dot Award for Communication Design for their redesigned Oura app, available on iOS and Android. A jury of 24 industry experts awarded the app for its creativity and high quality. This is the second Red Dot Award in 2018 for the Oura solution.
“All those who progress through the tough adjudication process to garner a Red Dot have every reason to be proud of themselves¨ as the jury grants our award only to creations of high design quality”, said Professor Dr. Peter Zec founder and CEO of the Red Dot Award.
The Oura ring and the free Oura app help users improve their sleep and align their lifestyle to their natural circadian rhythm. The award-winning sleep improvement solution gives users personal guidance and feedback based on their physiology and sleep habits.
“Almost anyone can benefit from paying more attention to how well they sleep. Together with the Oura ring, the Oura app gives users unique insights into their physiology, such as ideal bedtimes and long-term body temperature trends. We’re proud and humbled that both the Oura ring and the Oura app have been recognized for their high-quality design”, said Kari Kivelä, CTO, Co-Founder and
Head of Design at Oura.
“We redesigned the Oura app from the ground up. Our aim from the beginning was to make an app that truly helps users improve their sleep. It had to be easy-to-use, insightful but also beautiful. The work isn’t over yet but we’re at a great place to start taking it even further.” said Teemu Kurppa, Oura’s CTO Software.
The Oura ring is available starting from $299 / 314 € at ouraring.com
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For additional information
About Oura Health Ltd
Oura Health Ltd. is a Finnish health technology company founded in 2013. Oura is the world’s first wellness ring and app that shows how your body responds to your lifestyle by analyzing your sleep, activity levels, daily rhythms and the physiological responses in your body. Personalized for you, Oura guides you towards better sleep, recovery and readiness to perform. Oura has users in over 60 countries, and several top universities, research organizations, sleep clinics, and companies are utilizing the data and insights Oura provides.
In addition to the CES 2016 Best of Innovation Award, Oura Health has received among others the Red Dot Award for Product Design 2018 and the Fitness Award of the American Women’s Health Magazine in May 2016. In 2017, Oura Health was selected as the Best Health/Lifestyle Startup in Finland at the Nordic Startup Awards. Oura Health Ltd ’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco
For more information, visit www ouraring.com
About the Red Dot Communication Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is one of the world’s largest design competitions. In 1955 a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international
seal of outstanding design-quality. Further information available at www.red-dot.de
Company moves to 12.5M€ in total private funding and appoints new
board members with US industry expertise for latest growth phase
OULU, Finland (July 12, 2018) Oura Health , the Finnish health technology company behind the Oura ring, has moved its total private funding to 12.5M€ after the closure of a round led by US-based Bold Capital Partners and Finland’s Tesi . The funding will be used to scale US market operations and push the Oura platform forward.
The Oura ring and app guides wearers towards better sleep, recovery and readiness to perform by analyzing the body’s sleep, activity levels, daily rhythms and physiological responses. Former Oura Health CEO Petteri Lahtela will focus on developing new products and services in his new roles as Oura Health President and Chief Innovation Officer while continuing his position on the Oura Health board. Former Ouraring Inc. President Harpreet Rai has been appointed as the new Oura Health CEO, with US industry specialists Stephen Friend and Kevin Lin also joining the Oura Health board.
“The successful launch of the new Oura ring shows the level of innovation and craftsmanship that Oura Health is capable of. Moving forward, our main goal is to drive awareness and sales in our largest market, while doubling down on the very innovation that brought us here in the first place,” says Harpreet Rai, CEO of Oura Heath.
“I have great respect for Harpreet. He knows the US market and can lead us towards growth and greater market penetration. I’m excited for this next phase for Oura, and am looking forward to focusing on new innovative products and services which I am most passionate about,” says Oura Health CIO Petteri Lahtela.
Oura Health CEO Harpreet Rai previously led investments in technology, media and telecom at New York-based Hedge Fund Eminence Capital . He is joined on Oura’s board by Twitch Co-founder and former COO Kevin Lin, and M.D., Ph.D. Stephen H. Friend, Chairman of the Board and Past-President of Sage Bionetworks , a non-profit organization that provides the tools and environment to conduct dynamic, large-scale collaborative biomedical research. Approximately 60% of active Oura users and pre-orders for the new Oura ring originate from the US.
“Oura has built an extremely capable team that combines and harnesses technological, commercial and design expertise. There has been strong demand for the new ring. Meanwhile, both operative and governance changes within the company will boost Oura’s growth and development. Finland is home to a number of international brands famous for products and services based on biometric measuring. Oura has all the resources needed to join this elite band,” says Jussi Sainiemi , Investment Director at Tesi.
“We have succeeded in creating a new category within wearables. We combined science, technology and design with ultimate wearing comfort. Bringing sleep and recovery from daily mental and physical strain into the core of the user experience with the first generation Oura ring was the right choice. Our users are very committed and our retention rates are much higher compared to wearables in general. We need to continue innovating in all areas to maintain our pioneering position,” concludes Lahtela.
Mr. Kevin Lin , the co-founder and former COO of Twitch, has been appointed chairman of the board. He brings along his vast experience in scaling teams, building communities, growing sales and developing monetization strategies based on his experience at Twitch. He also notably raised multiple rounds of funding and delivered significant shareholder value with Twitch’s exit to Amazon. M.D., Ph.D. Stephen H. Friend is the Chairman of the Board and Past-President of Sage Bionetworks, a non-profit organization that provides the tools and environment to conduct dynamic, large-scale collaborative biomedical research. Dr. Friend was most recently at Apple Inc. where he worked on ways to impact people’s lives in health and disease. Currently he’s designing a virtual institute to explore fundamental issues around how to make individual symptom predictions and how to return agency to individuals so they might navigate their own paths between health and disease.
Harpreet Rai is based in San Francisco and has a long background in finance. He was previously at Eminence Capital for 9 years, a multi-billion dollar hedge fund in New York City, where he led investments in technology, media and telecom. Prior to Eminence, Harpreet was at Morgan Stanley in their M&A group. Harpreet Rai joined Ouraring Inc., Oura Health’s US subsidiary, as President in 2017 and succeeds Petteri Lahtela as the new CEO, effective June 1st, 2018.
For additional information
John Cozzi: email@example.com
About Oura Health Ltd.
Oura Health Ltd. is a Finnish health technology company founded in 2013. Oura is the world’s first wellness ring and app that shows how your body responds to your lifestyle by analyzing your sleep, activity levels, daily rhythms and the physiological responses in your body. Personalized for you, Oura guides you towards better sleep, recovery and readiness to perform. Oura has users in over 60 countries, and several top universities,
research organizations, sleep clinics, and companies are utilizing the data and insights Oura provides.
In addition to the CES 2016 Best of Innovation Award, Oura Health has received among others the Fitness Award of the American Women’s Health Magazine in May 2016. In 2017, Oura Health was selected as the Best Health/Lifestyle Startup in Finland at the Nordic Startup Awards. Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki and San Francisco. For more information, visit www.ouraring.com .
About BOLD Capital Partners
BOLD Capital Partners (“BOLD”), is a venture capital firm targeting investments in early stage and growth technology companies. BOLD is particularly interested in entrepreneurial leaders that leverage exponential technologies to transform the world and create innovative solutions to humanities’ grand challenges. The investment platform leverages the resources of Singularity University and the Peter Diamandis ecosystem to actively seek and support world-class entrepreneurs. BOLD has offices in Santa Monica and Palo Alto, California.
Tesi (Finnish Industry Investment Ltd) is a venture capital and private equity company that accelerates companies’ success stories by investing in them directly and via funds. Tesi always invests together with other investors, providing them with access to high quality deal-flow in Finland. Our investments under management total €1.2 billion and we have altogether 700 companies in portfolio. www.tesi.fi and @TesiFII
Oura Health, the Finnish health technology company, announces the world’s most Advanced wearable that helps you achieve restorative sleep. The new truly ring-sized Oura ring helps users sleep better and align to their natural circadian rhythm.
NOVEMBER 30, 2017 | OULU, FINLAND
Today, Oura Health announced their second-generation smart ring that tracks sleep, recovery and daily activities: the new Oura ring. The new ring and the companion app offer daily advice to help users learn how to get more restorative sleep and align their lifestyle to their natural circadian rhythm. The guidance helps users understand how their body responds to their lifestyle. By analyzing sleep, activity levels and physiological responses of the body it provides personalized insights to maintain good health and optimal performance.
The second-generation Oura ring is less than half the size of the original ring and has a seven day battery life. Oura’s sleep analysis has been independently validated by SRI International . The data provided by the Oura ring helps users live a better life, with in-depth sleep improvement programs and personalized circadian alignment guidance, which helps users understand their optimal times for sleeping, working out, and even eating.
“The new Oura ring uniquely combines beautiful design and pioneering technology with ultimate wearing comfort and scientific accuracy. The new ring is a real leap forward in technology – its processing power is ten-fold compared to the first Oura ring and even with added functionality the battery lasts up to one week with a single charge, ” says Kari Kivelä, CTO, Head of Design and Co-Founder at Oura Health.
During the night, the new Oura ring tracks sleep quality, sleep stages (deep, REM, light and wakefulness), ECG level resting heart rate and heart rate variability as well as body temperature. With the new ring, users can also see their resting heart rate and heart rate variability on-demand during the day, for example during naps, meditation or breathing and relaxation exercises.
The new Oura ring builds on the success of the pioneering first-generation Oura ring.“ Since 2015 we have already helped users in over 50 countries achieve better sleep and performance. We are very grateful for all the devoted customers and high user satisfaction, proven by the retention rates that are three times higher compared to other wearables,” says Petteri Lahtela, CEO and Co-Founder at Oura Health.
The new Oura ring is the world’s first consumer-available wearable that offers guidance on how to improve the individual circadian alignment. The circadian rhythm is the body’s natural 24-hour clock that affects everything you do: when it would be optimal for you to sleep, rest, eat, and move. The new Oura ring helps you better align your lifestyle, activities and sleep habits to your unique and natural circadian rhythm. For example, Oura helps you find your optimal bedtime to ensure more restorative sleep and good recovery from daily mental and physical strain.
The new Oura ring is available for preorder at ouraring.com . The new ring is made of titanium, it’s water resistant up 100 meters (328 ft.) and it comes in three unique designs and four color options
About Oura Health Ltd.
Oura Health Ltd. is a Finnish health technology company founded in 2013. Oura has users in over 50 countries, and several top universities, research organizations, sleep clinics, and companies are utilizing the data and insights Oura provides. In addition to the CES 2016 Best of Innovation Award, Oura Health has received among others the Fitness Award of the American Women’s Health Magazine in May 2016. This year Oura Health was selected as the Best Health/Lifestyle Startup in Finland at the Nordic Startup Awards. Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki, Utrecht (Netherlands) and San Francisco. For more information, visit ouraring.com
Media Contact and Press Kit
Contact Virpi Tuomivaara: firstname.lastname@example.org
The new Oura ring comes with advanced sleep tracking features and daily guidance that helps users align their lifestyle, activities and sleep habits to their natural circadian rhythm – the 24-hour genetic clock that regulates the functions of the human body. Improving sleep and better aligning to your natural circadian rhythm can help users perform better at work, improve their athletic performance and live life at their full capacity.
Advanced Sleep Tracking
The new Oura ring builds on the success of the pioneering first-generation Oura ring. It tracks sleep timing, sleep stages, night-time resting heart rate and heart rate variability, among other metrics. An improved temperature sensor is capable of tracking changes in nocturnal skin temperature with at least a 0.05 centigrade resolution.
Using the free Oura app (iOS and Android), users can get an overview of their previous night’s sleep and sleep quality. The new ring will be accompanied by the updated Oura app that enables users to follow up on long-term trends and see changes over weeks, months and years.
“Improving sleep is not a one-off feat. It’s a commitment,” says Kari Kivelä, the Co-Founder and Head of Design at Oura. “To make lasting changes and see results, the sleep monitor has to be durable, beautifully designed and comfortable to wear day and night. The new Oura ring gives users the ability to track their sleep, learn about their unique sleeping patterns, make changes in
their daily lives and see them reflected in their sleep and readiness. It’s the perfect tool for self-reflection and improvement.”
Oura’s sleep analysis has been independently validated by SRI International. The new ring is set to bring even better accuracy and make it the go-to tool for longitudinal sleep research as well as the perfect validation tool for biohackers and discerning individuals.
Align to Your Circadian Rhythm
The circadian rhythm is the body’s natural 24-hour clock that affects everything we do: when we should sleep, eat, rest and move. Studies have linked circadian alignment with better mood, and better cardiovascular and metabolic health. The new Oura ring is the first consumer-available wearable that offers guidance on how to improve your circadian alignment. The guidance is based on the user’s personal sleep, activity and physiological responses tracked over weeks and months. Oura will identify optimal bedtimes, identify and promote sleep improving habits and provide personalized activity guidance.
“The new Oura ring is the future of sleep tracking and guidance. It’s the first truly personal and actionable device for improving sleep and aligning with your circadian rhythm,” says Hannu Kinnunen, the Chief Scientist at Oura. “What makes this possible is our database of over a million individual nights. We can utilize machine-learning to uncover previously hidden trends and patterns to serve individual people and help them understand themselves better.”
“We are all unique, with our own unique rhythms but society has a tendency to favor morning people. As a result many live and sleep out of sync with their natural circadian rhythm. We are about to change that. This is the first time that we can start pointing out the best time to go to sleep, be active and recover. Not for averages, or ideals – but you,” says Hannu Kinnunen.
ŌURA the CES 2016 BEST OF INNOVATION Awards honoree
Oulu, Finland • San Francisco, CA
Ouraring, developer of the world’s first wellness ring and app ŌURA, today announced that it has been honored with three prestigious International Consumer Electronics Show (CES) 2016 Innovation Awards. In addition to receiving the Best of Innovation award in the Fitness, Sports and Biotech product category, ŌURA was named honoree in the Wearable
Technologies and Embedded Technologies categories.
Sponsored by the Consumer Technology Association (CTA), the CES Innovation awardshave been recognizing achievements in product design and engineering since 1976. The products entered in the program are judged by a renowned panel of independent industrial designers, engineers and members of the trade media. Products chosen as CES Best of Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market.
“In addition to recent great success in our Kickstarter campaign, this is another indication of the great potential of this product and concept. This award means that not only was our product chosen to be an Honoree, but the judges felt that our product represents the most impressive technology in the Fitness, Sports and Biotech product category. Our product scored higher than all the rest, and it is no small feat. Being an Honoree also in two other categories is a clear indication of the high level of innovation and technology in our product“, says Petteri Lahtela, CEO & CoFounder of Ouraring.
The ŌURA ring is an entirely new kind of wellness product it is a revolutionary ring-sized wellness computer. With the mobile app It helps you to get more restful sleep and adjust your daily activities towards better balance and performance. The ring analyzes the quality of your rest and recovery by measuring the pulse waveform, the exact time between heartbeats, body temperature and even the slightest movements. With its proprietary algorithms it helps you understand how restorative your sleep is and what you can do to improve the quality of your sleep. In a unique way it helps you adjust daily activity levels
based on how well you have recovered from daily mental and physical load. With this elegant and ergonomic ring and app, you will learn when to challenge yourself and when to rest.
“We have already now seen that as people discover the benefits and ease of use of ŌURA, new user groups are emerging. In addition to selling directly to selected consumer groups we are seeing a lot of interest from certain B2B segments where ŌURA can offer very unique benefits helping people to ensure their performance and ability to keep up with the
high requirements of their profession.” says Petteri Lahtela.
ŌURA and other Best of Innovation Honorees will be displayed at CES Unveiled New York, which features dozens of exhibitors and networking opportunities and runs 4:30 – 7:30 PM November 10 at the Metropolitan Pavilion in New York.
The event provides a sneak peek at the year’s most innovative products and technologies two months before CES 2016.
CES 2016 Innovation Honoree products are featured on CESweb.org/Innovation, which lists product categories, as well as each product name, manufacturer information, description, photo and URL.
ŌURA, a revolutionary ring and an app, forms an advanced, high-end platform to measure sleep, activity and readiness to perform. The ring seamlessly measures your body’s reactions and indicates how well you have recovered from the mental and physical load of normal daily life. The ŌURA app gives personalized guidance on how to balance your activity and rest. ŌURA was launched in March 2015 in San Francisco.
The company, Ouraring, was established in 2013 in Finland. In addition to the headquarters in Oulu, Finland, the company has offices in Helsinki and San Francisco.
Media contact – Virpi Tuomivaara