Great days start with good sleep

Hi, we're Oura. Your new secret weapon for personal improvement.

Get The Ring

What’s the big deal with sleep?

When you sleep better, you’re more ready to perform.
Oura will help you do both.

Slide on the ring. Transform your life.

The most accurate, comfortable and beautiful wearable available.


Be you. Nobody does it better.

Personal guidance to make the most of every day.

Get Started

Got goals?
Oura can help you get there.

While every individual follows their own path, the road to improvement starts with setting the right baseline of knowledge, and then taking right the steps and making the right choices to succeed. We’re with you every step of the way.

Sleep like a log


Work like a boss


Train like a champ


We’re fans of our biggest fans.

Every day, Oura is helping people live their best lives and achieve their dreams. But don’t just take our word for it.

You can share your story, too  #ouraring

“I cannot recommend this ring highly enough to keep accurate tabs on everything that is going on with your body, sleep, recovery and more.”

Ben Greenfield, Top National Personal Trainer

“The Oura ring has better data than anyone else. It’s like the Apple Watch or Fitbit on Crack. It’ll tell you if you’re under- or over-trained.”

Kevin Rose, Entrepreneur and founder of Digg

“The Oura ring is hands down the best wearable available on the market. Its sleep accuracy is far superior to any other device (and I’ve tested a lot!).”

Alex Fergus, Health Enthusiast, Coach and Trainer

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National Winner Nordic Startup Awards 2017 Reddot Award 2018 Winner European Union - European Regional Development Fund leverage from the EU 2014-2020