{"id":938704,"date":"2024-09-11T14:08:40","date_gmt":"2024-09-11T14:08:40","guid":{"rendered":"https:\/\/ouraring.wpengine.com\/?p=938704"},"modified":"2025-06-16T23:21:14","modified_gmt":"2025-06-16T23:21:14","slug":"welcoming-veri-and-furthering-our-metabolic-health-ambitions","status":"publish","type":"post","link":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/","title":{"rendered":"Welcoming Veri and Furthering Our Metabolic Health Ambitions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u014cURA was founded in Finland over 10 years ago with one goal in mind: to help people live healthier lives. More than a decade later, we continue to be committed to that ambitious vision each day as we build and evolve our product experience to impact lives for the better, helping foster healthy habits and making preventative care a daily practice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A person\u2019s health is the product of the combination of countless factors, including family history, environmental conditions, activity, lifestyle and habits, and more. And no two people are the same. When we think about Oura as a \u201cpersonalized health companion,\u201d we imagine a piece of hardware technology, combined with advanced algorithms and continuous biometric data, that understands <\/span><b>you<\/b><span style=\"font-weight: 400;\"> and can help you make the right lifestyle choices and changes to achieve optimal health, whatever that means for you. It\u2019s that simple. And it\u2019s that hard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we started with sleep, over the years, we\u2019ve expanded to include additional health pillars to provide a more complete, holistic picture of your health. Like sleep, activity, cardiovascular health, and stress &amp; resilience, <\/span><b>metabolic health <\/b><span style=\"font-weight: 400;\">is an integral component of health and well-being. It is a natural next dimension of the Oura Ring experience and something our customers have been asking us for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30484738\/\"><span style=\"font-weight: 400;\">12% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> are considered to be metabolically healthy, and most people don\u2019t have a clear understanding of what metabolic health is or why it matters. From a clinical perspective, metabolic health is defined as having five measurements \u2014 waist circumference, fasting blood glucose, systolic blood pressure, triglycerides, and HDL cholesterol \u2014 within a set range. Scientists have identified these measurements as being strongly indicative of future risk for developing conditions like heart disease and diabetes. There are a number of factors that can cause someone to fall into the unhealthy range for one of these criteria, including poor nutrition, insulin resistance, smoking, a sedentary lifestyle, inconsistent sleep, and chronic stress or inflammation. But like everything when it comes to our health, it\u2019s a spectrum that can be much better understood with regular tracking and continuous data inputs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metabolic disease is not new, but what is new are the breakthroughs that can support metabolic health. For the first time, there are tools that can help people radically change their metabolic health, namely, continuous glucose monitors (CGMs) that are more accessible and affordable and the indisputable popularity of GLP-1 agonists. The growth of these therapeutics is a notable step toward increasing acceptance of bio-sensors in the clinical community, with med-tech, regulators, and consumers as powerful tools spanning the full spectrum, from prevention to clinical care. These tools are promising, and I\u2019m excited to learn more about their impact as time goes on. However, the overall health outcomes are much bigger than those of one tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Oura, we are uniquely positioned to enable members to make personalized decisions about their health with the help of their physicians when needed. Oura arms members and their physicians with data and tools that could aid members in adopting a healthy lifestyle in conjunction with their treatment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019re taking a meaningful step in our journey to integrate metabolic health as a \u201csixth sense\u201d of the Oura experience. I\u2019m excited to share that we\u2019ve entered into an agreement to acquire <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.veri.co\/\"><span style=\"font-weight: 400;\">Veri<\/span><\/a><span style=\"font-weight: 400;\">. Veri is a personalized metabolic health company that guides people to the right foods and habits for their bodies through a CGM-enabled app. You can read the <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20240911441298\/en\/%C5%8CURA-Expands-Metabolic-Health-Expertise-with-Acquisition-of-Veri\">announcement<\/a><span style=\"font-weight: 400;\"> for the details, but I thought I\u2019d share a bit more with our community about this decision, including why it is so essential to moving our mission forward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We heard from our members that metabolic health is a key area of interest. <\/span><span style=\"font-weight: 400;\">97% of our members have expressed interest in understanding how the food they eat impacts their health. Many of our members have already experimented with a CGM device, and more than half want to. Our members tell us what they want, and we do our best to make it happen. This acquisition is a step in that direction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veri and Oura are aligned in many ways; we were both founded in Finland with an approach to health that draws upon the Finns\u2019 balanced and holistic way of living. We are both mission-driven companies with lofty and ambitious goals to radically change health outcomes for people, and we believe in the role of technology in enabling that change. In fact, last year, we <\/span><span style=\"font-weight: 400;\">partnered<\/span><span style=\"font-weight: 400;\"> with Veri to integrate Oura data into the Veri CGM experience so their members could see how their daily scores and biometrics impacted glucose levels, training, and daily life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team at Veri has deep experience in building metabolic health products, and we look forward to integrating their expertise as we continue to explore and develop new offerings in service of building the best holistic health companion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The acquisition of Veri is one piece of our investment in metabolic health. Our ambition is to create an ecosystem of other inputs, such as CGMs, that feed into the Oura experience to make it even more personalized and actionable. Our vision puts <\/span><b>you<\/b><span style=\"font-weight: 400;\"> at the center of your own health journey and empowers you to understand the bigger picture of your health more fully, seek the right tools to support you \u2013 whether it\u2019s support from a physician or specialist, a GLP-1 protocol or lifestyle changes \u2013, and helps you track and monitor how those interventions are impacting your health over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our first step is the introduction of Meals in <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/ouraring.com\/blog\/oura-labs\/\"><span style=\"font-weight: 400;\">Oura Labs<\/span><\/a><span style=\"font-weight: 400;\">, our opt-in innovation hub within the Oura App that allows members to test experimental features and provide feedback. Meals, available this fall, will help members track when they eat and map back to their chronotype to understand how when and what we eat can impact health metrics like sleep, stress, and recovery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The possibilities for Oura Ring are truly limitless, and it\u2019s been an exercise in restraint to decide which paths to pursue and which ones to hold for the future. We know that Oura has the potential to change lives at scale, and we\u2019re passionate about our vision to make it a reality. Our goals are big and ambitious, but we know they\u2019re possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you to our Oura members who push us to aim higher every day. We\u2019re grateful to be on this journey with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tom\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u014cURA was founded in Finland over 10 years ago with one goal in mind: to help people live healthier lives. More than a decade later, we continue to be committed to that ambitious vision each day as we build and evolve our product experience to impact lives for the better, helping foster healthy habits and [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":938705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"reviewed-by":[],"class_list":["post-938704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"hipaa_compliant":true,"condensed_titles_for_the_app":"","show_updated_date":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Welcoming Veri and Furthering Our Metabolic Health Ambitions - The Pulse Blog<\/title>\n<meta name=\"description\" content=\"As an integral component of holistic health and well-being, metabolic health is a natural next dimension of the Oura Ring experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcoming Veri and Furthering Our Metabolic Health Ambitions\" \/>\n<meta property=\"og:description\" content=\"As an integral component of holistic health and well-being, metabolic health is a natural next dimension of the Oura Ring experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/\" \/>\n<meta property=\"og:site_name\" content=\"The Pulse Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ouraring\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T14:08:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T23:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2024\/09\/Blog-Hero-Image-68.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Hale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ouraring\" \/>\n<meta name=\"twitter:site\" content=\"@ouraring\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Hale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/\"},\"author\":{\"name\":\"Tom Hale\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#\\\/schema\\\/person\\\/0318422ff4806f4e36cd3d12b099b358\"},\"headline\":\"Welcoming Veri and Furthering Our Metabolic Health Ambitions\",\"datePublished\":\"2024-09-11T14:08:40+00:00\",\"dateModified\":\"2025-06-16T23:21:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/\"},\"wordCount\":1077,\"publisher\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Blog-Hero-Image-68.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/\",\"name\":\"Welcoming Veri and Furthering Our Metabolic Health Ambitions - The Pulse Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Blog-Hero-Image-68.png\",\"datePublished\":\"2024-09-11T14:08:40+00:00\",\"dateModified\":\"2025-06-16T23:21:14+00:00\",\"description\":\"As an integral component of holistic health and well-being, metabolic health is a natural next dimension of the Oura Ring experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Blog-Hero-Image-68.png\",\"contentUrl\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Blog-Hero-Image-68.png\",\"width\":700,\"height\":525,\"caption\":\"Woman wearing gold Oura Ring with a fruit bowl\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ouraring.wpengine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcoming Veri and Furthering Our Metabolic Health Ambitions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#website\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/\",\"name\":\"The Pulse Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ouraring.wpengine.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#organization\",\"name\":\"Oura\",\"alternateName\":\"Oura Ring\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-Hero-Image-2025-08-29T163759.309.png\",\"contentUrl\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-Hero-Image-2025-08-29T163759.309.png\",\"width\":700,\"height\":525,\"caption\":\"Oura\"},\"image\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ouraring\",\"https:\\\/\\\/x.com\\\/ouraring\",\"https:\\\/\\\/www.instagram.com\\\/ouraring\",\"https:\\\/\\\/www.pinterest.com\\\/ouraring\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@ouraring\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCf-xFf4xPcT9DVdOkcCaScg\"],\"description\":\"Discover the Oura, the advanced smart ring designed to make health a daily practice. Engineered in Finland, Oura utilizes highly accurate biometric sensors to deliver continuous, personalized insights into your sleep, fitness, stress, and overall wellbeing.\",\"legalName\":\"Oura\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/#\\\/schema\\\/person\\\/0318422ff4806f4e36cd3d12b099b358\",\"name\":\"Tom Hale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tom-Hale-96x96.jpeg\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tom-Hale-96x96.jpeg\",\"contentUrl\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tom-Hale-96x96.jpeg\",\"caption\":\"Tom Hale\"},\"description\":\"Tom Hale is the Chief Executive Officer at \u014cURA and a member of its board. As the CEO he sets the company\u2019s business strategy and vision to make health a daily practice for members all over the world. Tom has over 30 years of experience in the technology and consumer product industry. Before joining \u014cURA, Tom was president of Momentive where set Enterprise strategy and led product growth. During his time there he was instrumental in taking the company public in 2018, leading the team in key acquisitions, and driving the evolution and rebranding of the company into a multiple SAAS business. Previously, he held leadership roles at HomeAway and Linden Lab as the Chief Operating Officer and Chief Product Officer, respectively, and held executive roles at Macromedia and Adobe. Tom has a Bachelor of Arts from Harvard University and sits on the boards of Cars.com, RocketReach, and NoiseAware.\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/author\\\/tom-haleouraring-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Welcoming Veri and Furthering Our Metabolic Health Ambitions - The Pulse Blog","description":"As an integral component of holistic health and well-being, metabolic health is a natural next dimension of the Oura Ring experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/","og_locale":"en_US","og_type":"article","og_title":"Welcoming Veri and Furthering Our Metabolic Health Ambitions","og_description":"As an integral component of holistic health and well-being, metabolic health is a natural next dimension of the Oura Ring experience.","og_url":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/","og_site_name":"The Pulse Blog","article_publisher":"https:\/\/www.facebook.com\/ouraring","article_published_time":"2024-09-11T14:08:40+00:00","article_modified_time":"2025-06-16T23:21:14+00:00","og_image":[{"width":700,"height":525,"url":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2024\/09\/Blog-Hero-Image-68.png","type":"image\/png"}],"author":"Tom Hale","twitter_card":"summary_large_image","twitter_creator":"@ouraring","twitter_site":"@ouraring","twitter_misc":{"Written by":"Tom Hale","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/#article","isPartOf":{"@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/"},"author":{"name":"Tom Hale","@id":"https:\/\/ouraring.wpengine.com\/#\/schema\/person\/0318422ff4806f4e36cd3d12b099b358"},"headline":"Welcoming Veri and Furthering Our Metabolic Health Ambitions","datePublished":"2024-09-11T14:08:40+00:00","dateModified":"2025-06-16T23:21:14+00:00","mainEntityOfPage":{"@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/"},"wordCount":1077,"publisher":{"@id":"https:\/\/ouraring.wpengine.com\/#organization"},"image":{"@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/#primaryimage"},"thumbnailUrl":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2024\/09\/Blog-Hero-Image-68.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/","url":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/","name":"Welcoming Veri and Furthering Our Metabolic Health Ambitions - The Pulse Blog","isPartOf":{"@id":"https:\/\/ouraring.wpengine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/#primaryimage"},"image":{"@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/#primaryimage"},"thumbnailUrl":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2024\/09\/Blog-Hero-Image-68.png","datePublished":"2024-09-11T14:08:40+00:00","dateModified":"2025-06-16T23:21:14+00:00","description":"As an integral component of holistic health and well-being, metabolic health is a natural next dimension of the Oura Ring experience.","breadcrumb":{"@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/#primaryimage","url":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2024\/09\/Blog-Hero-Image-68.png","contentUrl":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2024\/09\/Blog-Hero-Image-68.png","width":700,"height":525,"caption":"Woman wearing gold Oura Ring with a fruit bowl"},{"@type":"BreadcrumbList","@id":"https:\/\/ouraring.wpengine.com\/welcoming-veri-and-furthering-our-metabolic-health-ambitions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ouraring.wpengine.com\/"},{"@type":"ListItem","position":2,"name":"Welcoming Veri and Furthering Our Metabolic Health Ambitions"}]},{"@type":"WebSite","@id":"https:\/\/ouraring.wpengine.com\/#website","url":"https:\/\/ouraring.wpengine.com\/","name":"The Pulse Blog","description":"","publisher":{"@id":"https:\/\/ouraring.wpengine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ouraring.wpengine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ouraring.wpengine.com\/#organization","name":"Oura","alternateName":"Oura Ring","url":"https:\/\/ouraring.wpengine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ouraring.wpengine.com\/#\/schema\/logo\/image\/","url":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2025\/08\/Blog-Hero-Image-2025-08-29T163759.309.png","contentUrl":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2025\/08\/Blog-Hero-Image-2025-08-29T163759.309.png","width":700,"height":525,"caption":"Oura"},"image":{"@id":"https:\/\/ouraring.wpengine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ouraring","https:\/\/x.com\/ouraring","https:\/\/www.instagram.com\/ouraring","https:\/\/www.pinterest.com\/ouraring\/","https:\/\/www.tiktok.com\/@ouraring","https:\/\/www.youtube.com\/channel\/UCf-xFf4xPcT9DVdOkcCaScg"],"description":"Discover the Oura, the advanced smart ring designed to make health a daily practice. Engineered in Finland, Oura utilizes highly accurate biometric sensors to deliver continuous, personalized insights into your sleep, fitness, stress, and overall wellbeing.","legalName":"Oura"},{"@type":"Person","@id":"https:\/\/ouraring.wpengine.com\/#\/schema\/person\/0318422ff4806f4e36cd3d12b099b358","name":"Tom Hale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2022\/10\/Tom-Hale-96x96.jpeg","url":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2022\/10\/Tom-Hale-96x96.jpeg","contentUrl":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2022\/10\/Tom-Hale-96x96.jpeg","caption":"Tom Hale"},"description":"Tom Hale is the Chief Executive Officer at \u014cURA and a member of its board. As the CEO he sets the company\u2019s business strategy and vision to make health a daily practice for members all over the world. Tom has over 30 years of experience in the technology and consumer product industry. Before joining \u014cURA, Tom was president of Momentive where set Enterprise strategy and led product growth. During his time there he was instrumental in taking the company public in 2018, leading the team in key acquisitions, and driving the evolution and rebranding of the company into a multiple SAAS business. Previously, he held leadership roles at HomeAway and Linden Lab as the Chief Operating Officer and Chief Product Officer, respectively, and held executive roles at Macromedia and Adobe. Tom has a Bachelor of Arts from Harvard University and sits on the boards of Cars.com, RocketReach, and NoiseAware.","url":"https:\/\/ouraring.wpengine.com\/author\/tom-haleouraring-com\/"}]}},"post_subtitle":"As an integral component of holistic health and well-being, metabolic health is a natural next dimension of the Oura Ring experience.","featured_image_url":"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2024\/09\/Blog-Hero-Image-68.png","reading_time":6,"reading_time_second":360,"lang_code":"en","_links":{"self":[{"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/posts\/938704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/comments?post=938704"}],"version-history":[{"count":0,"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/posts\/938704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/media\/938705"}],"wp:attachment":[{"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/media?parent=938704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/categories?post=938704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/tags?post=938704"},{"taxonomy":"reviewed-by","embeddable":true,"href":"https:\/\/ouraring.wpengine.com\/wp-json\/wp\/v2\/reviewed-by?post=938704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}