{"id":935839,"date":"2023-04-21T21:49:44","date_gmt":"2023-04-21T21:49:44","guid":{"rendered":"https:\/\/ouraring.wpengine.com\/?p=935839"},"modified":"2023-04-24T14:11:51","modified_gmt":"2023-04-24T14:11:51","slug":"oura-at-best-buy","status":"publish","type":"post","link":"https:\/\/ouraring.wpengine.com\/es\/oura-at-best-buy\/","title":{"rendered":"\u014cURA Announces First Nationwide Retail Expansion at Best Buy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Oura is thrilled to announce our first US-based, large-scale retail partnership with Best Buy. <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/ouraring.com\/product\/heritage-silver\">Oura Ring<\/a> in both Heritage and Horizon styles is now available at more than 850 Best Buy stores nationwide, as well as on BestBuy.com.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBrick-and-mortar retail is a natural next step for Oura and marks a pivotal moment for the business as we continue to expand into the mainstream,\u201d said Tom Hale, Oura CEO. \u201cIntroducing more people to the benefits of Oura&#8217;s technology and providing an impactful in-store and online experience with the help of Best Buy is an exciting step forward for us as a company.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Officially kicking off today and rolling out to the Best Buy store fleet over the next week, select stores will carry inventory of top-selling Oura Ring colors and styles, including Heritage Black, Horizon Silver, Horizon Stealth, and Horizon Gold. All sizes and styles are available on BestBuy.com. The in-store experience offers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-store sizing:<\/b><span style=\"font-weight: 400;\"> 70% of the U.S. population lives within 10 miles of a Best Buy store; for the first time in a large-scale format, shoppers can size themselves in person before purchasing to ensure the perfect fit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick pickup: <\/b><span style=\"font-weight: 400;\">250+ Best Buy stores will have Oura Ring inventory for in-person purchase, and the remaining stores will offer fast shipping and\/or in-store pickup.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Education<\/b><span style=\"font-weight: 400;\">: Oura&#8217;s dynamic in-store presence will bring the brand and product to life through visual displays that showcase the features of Oura Ring and the value of Oura Membership.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dedicated store experience<\/b><span style=\"font-weight: 400;\">: 50 select locations will feature an 11\u2019x11\u2019 Oura experience that includes dynamic videos, educational information, and the ability to see and touch a variety of Oura Ring SKUs.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cThere&#8217;s been incredible innovation in the wearables space, and we know our customers are excited to utilize technology to enhance their health and wellness,\u201d said Frank Bedo, Senior Vice President, Best Buy. \u201cOura Ring is a natural fit for us as we continue to bring our customers the latest innovations in health technology.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This partnership comes on the heels of several smaller-scale retail activations for the company: <\/span><span style=\"font-weight: 400;\">in May 2022, Oura partnered with Gucci for a limited-edition <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/ouraring.com\/blog\/introducing-gucci-x-oura\/\"><span style=\"font-weight: 400;\">Gucci x Oura Ring<\/span><\/a><span style=\"font-weight: 400;\">, which was sold on Gucci.com and in select stores around the world; in October 2022, <\/span><span style=\"font-weight: 400;\">Oura partnered with <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20221018006036\/en\/Therabody-and-%C5%8CURA-Collaborate-to-Improve-Sleep-and-Recovery\"><span style=\"font-weight: 400;\">Therabody<\/span><\/a><span style=\"font-weight: 400;\"> to offer Oura Ring in more than 20 of its retail and Reset locations across the U.S., and in December 2022, Japanese retailer <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/ouraring.com\/blog\/oura-and-sb-cs-partner-to-bring-the-oura-ring-to-japan\/?g_network=x&amp;g_productchannel=&amp;utm_campaign=pmax_prospecting-retargeting_integrated_allgeos_purchase_english&amp;g_keyword=&amp;g_adtype=&amp;g_keywordid=&amp;g_ifcreative=&amp;g_ifproduct=&amp;g_acctid=553-919-5922&amp;g_adgroupid=&amp;g_adid=&amp;g_productid=&amp;g_merchantid=&amp;g_partition=&amp;g_campaignid=17714554930&amp;utm_medium=cpc&amp;g_campaign=pmax_prosre_integrated_us_c_pur_en&amp;utm_source=google_pmax&amp;utm_content=sleeplab_prospecting_allgeos_en_static_video&amp;gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaW6s6AddP701jmVru5uJw55IdhoUN9rQhAVIJ-lCQhvCr8e2eE4vsEaAt66EALw_wcB\"><span style=\"font-weight: 400;\">Softbank<\/span><\/a><span style=\"font-weight: 400;\"> (SB C&amp;S Corp.) began a partnership that saw Oura Ring offered in seven brick and mortar locations in Japan and <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/shop.softbankselection.jp\/category\/OURA_AUTHRETAILER\/\"><span style=\"font-weight: 400;\">Softbank Selection Online Shop,<\/span><\/a><span style=\"font-weight: 400;\"> with plans to expand to the rest of the store fleet in 2023.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cGrowing Oura&#8217;s presence in retail has been a long time coming, and we\u2019re thrilled, as leaders in wearable technology, to partner with Best Buy,\u201d said Doug Sweeny, \u014cURA CMO. \u201cWe both value the power of technology to enrich people\u2019s lives, and this partnership allows us to bring \u014cURA to life in a dynamic and visual way for a new audience across the country.\u201d\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on store locations that carry Oura Ring and to shop visit <\/span><a rel=\"noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.bestbuy.com\/site\/brands\/oura\/pcmcat1680720122530.c?id=pcmcat1680720122530\"><span style=\"font-weight: 400;\">BestBuy.com.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oura is thrilled to announce our first US-based, large-scale retail partnership with Best Buy. Oura Ring in both Heritage and Horizon styles is now available at more than 850 Best Buy stores nationwide, as well as on BestBuy.com. \u201cBrick-and-mortar retail is a natural next step for Oura and marks a pivotal moment for the business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":935840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"reviewed-by":[],"class_list":["post-935839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"hipaa_compliant":false,"condensed_titles_for_the_app":"","show_updated_date":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u014cURA Announces First Nationwide Retail Expansion at Best Buy - THE PULSE Blog<\/title>\n<meta name=\"description\" content=\"We are excited share that Oura Ring is now available in 850+ Best Buy stores and on BestBuy.com, our first large-scale retail expansion in the US.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ouraring.wpengine.com\/es\/oura-at-best-buy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u014cURA Announces First Nationwide Retail Expansion at Best Buy\" \/>\n<meta property=\"og:description\" content=\"We are excited share that Oura Ring is now available in 850+ Best Buy stores and on BestBuy.com, our first large-scale retail expansion in the US.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ouraring.wpengine.com\/es\/oura-at-best-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"THE PULSE Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ouraring\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-21T21:49:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T14:11:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ouraring.wpengine.com\/wp-content\/uploads\/2023\/04\/BLOG_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Oura Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ouraring\" \/>\n<meta name=\"twitter:site\" content=\"@ouraring\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oura Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/oura-at-best-buy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/oura-at-best-buy\\\/\"},\"author\":{\"name\":\"Oura Team\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/#\\\/schema\\\/person\\\/4f3d88ae983852bde6966568c44252c8\"},\"headline\":\"\u014cURA Announces First Nationwide Retail Expansion at Best Buy\",\"datePublished\":\"2023-04-21T21:49:44+00:00\",\"dateModified\":\"2023-04-24T14:11:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/oura-at-best-buy\\\/\"},\"wordCount\":527,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/oura-at-best-buy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ouraring.wpengine.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/BLOG_1.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/oura-at-best-buy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/oura-at-best-buy\\\/\",\"url\":\"https:\\\/\\\/ouraring.wpengine.com\\\/es\\\/oura-at-best-buy\\\/\",\"name\":\"\u014cURA Announces First Nationwide Retail Expansion at Best Buy - 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